Director, Marketing Analytics

Job not on LinkedIn

14 hours ago

🦌 Connecticut – Remote

Although this job is listed in Connecticut, this company may be open to hiring remote in other states.

💵 $160k - $190k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

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Lovesac

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Retail • eCommerce • B2C

Lovesac is a direct-to-consumer furniture and home goods company specializing in modular, highly customizable seating — best known for its Sactionals (rearrangeable couches), Sacs (large comfortable seats), and a wide range of washable, interchangeable covers. The brand emphasizes comfort, durability and sustainability with products designed to adapt and last, sells through e-commerce and retail channels, and markets financing and promotional offers to consumers.

501 - 1000 employees

Founded 1998

🛒 Retail

🛍️ eCommerce

👥 B2C

📋 Description

• Lead the marketing analytics function while delivering insights with clarity, courage, and strategic relevance. • Provide actionable foresight that influences company-wide decisions on marketing, brand, product, and financial planning. • Challenge leaders respectfully but candidly — ensuring assumptions are tested and strategies are grounded in truth and opportunity. • Own the design and implementation of marketing measurement frameworks including: Multi-touch attribution and media mix modeling. • Customer acquisition and retention analysis. • Campaign and channel ROI. • New product forecasting and volume modeling. • Partner with your home function of FP&A to align forecasts with financial outcomes and investment strategies. • Translate data into storytelling that moves executive decision-making. • Act as a strategic partner to Marketing, Consumer Insights, and FP&A, providing fact-based recommendations that drive topline growth and margin optimization. • Bring clarity to brand and communications performance, uncovering the “why” behind shifts in demand and consumer behavior. • Drive a culture of decision-making rooted in analytics and insights across the organization. • Build a scalable analytics infrastructure, leveraging best-in-class tools, methods, and data partnerships. • Recruit, coach, and develop high-performing analytics talent when or if we scale the marketing analytics function. • Establish clear standards for data quality, governance, and reporting to ensure consistency and credibility of insights.

🎯 Requirements

• Bachelor’s degree required, MBA or advanced degree in Analytics, Economics, Statistics, or related field preferred. • Experience in furniture, home goods, lifestyle, or other high-consideration consumer categories preferred. • Background in omnichannel retail preferred. • 10+ years of progressive experience in marketing analytics, data strategy, or related fields within consumer, retail, or eCommerce industries. • Proven track record of building and leading analytics teams that influence senior leadership decisions. • Deep expertise in marketing measurement (attribution, mix modeling, forecasting) and consumer analytics. • Experience integrating insights into financial planning processes (partnering with FP&A a strong plus). • Strong executive communication skills — able to distill complex analytics into crisp, influential narratives. • Courageous candor — comfortable challenging assumptions and guiding leaders toward better decisions. • Demonstrated ability to balance strategic foresight with tactical execution. • Exemplify each of our Lovesac values, at all times, be results driven and utilize knowledge to meet or exceed key performance indicators (KPIs), goals and deadlines. • Must be able to travel using various forms of transportation, as required by the Company in its sole discretion, for mandatory meetings and conferences held either at our offices or offsite (i.e. quarterly team connection weeks, companywide meetings and events, vendor visits).

🏖️ Benefits

• Annual Bonus Program • Annual and Inaugural Grant Equity Awards • 401K Matching Contribution • Financial Wellness Tools • Medical • Dental • Vision • Health Savings and Flexible Spending Accounts • Paid Parental Leave • Life/AD&D • Short Term and Long-Term Disability • Critical Illness and Accident Insurance • Employee Assistance Program • Up to 160 hours of paid time off within our fiscal calendar year, prorated from date of hire • 8 paid company recognized holidays • Pet Insurance • Generous Associate Discounts