Product Marketing Manager

🔥 27 minutes ago

🔔 Pennsylvania – Remote

🔔 Pennsylvania – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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LRN

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1994

📋 Compliance

☁️ SaaS

🏢 Enterprise

💰 Venture Round on 2018-12

Compliance • SaaS • Enterprise

LRN is a company that provides comprehensive ethics and compliance management solutions designed to inspire ethical, compliant workforces. The company's flagship platform, Catalyst, offers tools for E&C (Ethics and Compliance) program management, employee engagement, and analytics. LRN supports organizations in implementing effective training modules on topics such as anti-bribery, anti-harassment, anti-money laundering, and data privacy. Their mission is to empower organizations worldwide to advance ethical practices and regulatory compliance through innovative software, training, and analytics. LRN is trusted by over 3,000 organizations globally, helping them monitor KPIs, drive strategic decisions, and boost program effectiveness.

📋 Description

• Develop and tailor product marketing plans that include country/region-specific targeting, value proposition, key messaging, competitive analysis, ICP targeting, and sales enablement plans that impact revenue growth in North America. • Communication and Storytelling: Effectively articulating & communicating the value proposition of LRN solutions to both internal stakeholders and external customers. • Work closely with marketing, product, and in-region sales teams to help drive our go-to-market strategy, positioning, and sales enablement. Produce enablement collateral including: fact sheets, sales slides, videos, discovery questions, talk points and emails. • Stay up to date on the external market and competitors: Conduct, synthesize, and produce research reports on competitive intelligence, creating and updating battlecards as necessary. • Own launch execution for key products and identify opportunities to drive product-led growth. Help define and scope product marketing and related campaign projects, and take ownership of assigned projects, following them through from planning to drafting to review to revision. • Participate in Voice of Customer interviews, analyzing findings, and identifying areas of opportunity across sales, messaging, PR and marketing collateral. • Ensure we’re resonating in market. Evaluate and establish product descriptions, features, value propositions, and differentiators resonate across different channels with our ICP. • Drive adoption of marketing and sales collateral. Help improve the organization and delivery of existing marketing collateral, reduce redundancy, eliminate outdated or unnecessary information, and improve overall product-related content experience. • Develop case studies in collaboration with clients to highlight client success stories, showcasing the impact of LRN solutions. • Lead the writing and submission of award applications that spotlight LRN’s innovation and leadership in the ethics & compliance and technology space.

🎯 Requirements

• 5-7 years of product marketing experience at a B2B SaaS organization. • Bachelor’s degree in marketing, business, communications, or a related field preferred. • Proven experience conducting competitive landscape and customer research • Strong copywriting skills with the ability to distill complex ideas into clear, compelling messaging. • Excellent written and verbal communication skills. • Experience working directly with external clients, including co-developing marketing assets, case studies and award submissions. • Experience with marketing tools (e.g., HubSpot, Salesforce, Pendo and Parmonic) • Demonstrated ability to collaborate cross-functionally across product, sales, customer success, and marketing teams. • Enthusiastic team player with a proactive, flexible, and can-do attitude. • Relentless curiosity and a knack for understanding people and what drives them. • Self-starter with sound judgment, strong prioritization skills, and the ability to manage multiple projects simultaneously. • Comfortable navigating ambiguity and contributing to solutions in undefined or evolving areas.

🏖️ Benefits

• Flexible PTO plus US public holidays • Excellent healthcare plan including eye & dental care • Excellent 401K with employer match • Life Insurance, Short term and long term disability benefits • Health & Wellness reimbursements • Health Saving & Flexible spending account