Growth Marketing Manager

Job not on LinkedIn

September 20

Apply Now

Receive Emails with Similar Jobs

Luma Health

WebsiteLinkedInAll Job Openings

Healthcare Insurance • SaaS • Artificial Intelligence

Luma Health is a company specializing in providing an AI-powered Patient Success Platform that enhances healthcare delivery by optimizing patient engagement and operational workflows. Their solutions include scheduling, waitlist management, automatic reminders, digital communication, and EHR integration to improve efficiency and outcomes in healthcare organizations. Luma Health serves a range of healthcare providers including enterprise health systems, specialty groups, and regional and rural care providers, enabling them to streamline processes and increase patient satisfaction and retention.

51 - 200 employees

⚕️ Healthcare Insurance

☁️ SaaS

🤖 Artificial Intelligence

📋 Description

• Partner with Sales to identify, prioritize, and engage high-value strategic accounts and move them deeper into the funnel. • Design and execute personalized, multi-threaded ABM campaigns for buying groups across channels (email, LinkedIn, retargeting, etc.) and creative channels. • Track engagement at the account and buying group level; use account insights and intent data to focus efforts and work with marketing ops to show ROI. • Ensure ABM campaigns complement mid-market programs led by the Demand Gen Manager, avoiding duplication and maximizing funnel coverage. • Execute creative ABM channels such as podcast guest invites, virtual roundtables, quarterly mailers, partner newsletters, industry award nominations, sponsored team events, industry reports, analyst access, executive outreach, peer-to-peer matching, roadshow micro-events, and industry demo days. • Manage and optimize paid campaigns that support ABM and broader demand generation efforts; track campaign performance and ROI. • Work with Demand Gen Manager to integrate paid programs into ongoing campaigns and nurture sequences. • Partner with cross-functional teams (Demand Gen, Product Marketing, Brand, Creative, Events, CM, Sales) to align messaging and campaigns. • Work with LinkedIn Ad rep to measure success based on pipeline contribution, opportunity creation, and ARR growth; share insights and optimize campaigns iteratively.

🎯 Requirements

• Humble: You’re not hampered by an excessive ego or concern for status. While you do have a healthy level of ambition, you also strongly prioritize the team's success over your own personal gain, are eager to share credit, and focus on the collective good and business impact. • Hungry: You have a strong drive, ambition, and a desire to work hard, take on responsibility, and go the extra mile for the team's success and to see your own objectives cross the finish line. You do not always need someone to hold your hand and tell you what to do. If you do not know what to do, you’ll figure out what you need to get there. Most importantly, you take action. • Smart: You have an emotional intelligence and awareness of others' feelings and perspectives. You understand group dynamics, ask good questions, listen effectively, and consider how words and actions impact others. • 5+ years in B2B demand generation, ABM, or growth marketing (SaaS experience preferred; healthcare experience a bonus). • Experience designing ABM campaigns and working closely with enterprise sales teams. • Familiarity with paid media channels (LinkedIn, Google, retargeting, etc) and performance optimization. • Creative: You can come up with your own ideas to solve problems, and most importantly, you can execute on them quickly. • Strong analytical mindset; comfortable measuring campaign impact on pipeline and ARR. • Highly collaborative with excellent project management and communication skills. • Takes massive ownership to drive project strategy AND execution.

🏖️ Benefits

• Competitive Health Benefits: Luma Health covers 99% of the employee and 85% of the dependent premium costs. • Medical, dental, and vision benefits • Target bonus • Stock options / Company equity • 401(k) • Work Life Balance • Flexible Time Off • Wellness Programs • Discounted Perks