GTM Data Strategist

5 hours ago

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Lumin Digital

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Fintech • B2B • SaaS

Lumin Digital is a company that specializes in providing next-generation digital banking solutions for credit unions and banks. Their platform offers a wide array of services, including retail and commercial banking solutions, digital account opening, and tools to enhance user engagement and operational efficiency. With a focus on innovation and cutting-edge technology, Lumin Digital leverages artificial intelligence and robust security features to offer seamless, cloud-native services with near-perfect uptime. They are known for delivering business growth and cost savings for financial institutions, adapting to new technologies, and offering an enhanced user experience.

51 - 200 employees

💳 Fintech

🤝 B2B

☁️ SaaS

📋 Description

• Drive forward and maintain the commercial data model across MAP/CRM (Hubspot) and connected systems (ABM, CPQ, event management, enrichment, BI). Ensure scalability, documentation, and change control. • Establish and run standards for data ingestion, schema management, transformation logic, release/change management, SLA/monitoring, lineage, and incident management. Drive proactive data quality programs (validations, deduping, audits) and identify data gaps; design new data capture processes or integrations to close the identified gaps. • Translate business needs into scalable data designs across the go-to-market technology ecosystem. Define integration configuration and specs for current and new tools (e.g., Gifting, event platforms, CPQ, intent/firmographic providers), including field mapping, identity resolution, and error handling. • Map key objects and processes (engagement → opportunity → order/contract) to ensure downstream reporting and revenue intelligence. Coordinate product‑related data structures (attributes, catalogs, hierarchies) in cross-functional partnership with product, finance, delivery and others. • Partner closely with analytics stakeholders within and outside the Commercial organization to ensure seamless data flow between systems and drive translation of business questions into semantic layers and durable datasets; enable certified data sources for self-service insights. • Publish data dictionaries, integration runbooks, governance policies, and training materials; drive adoption and compliance through a structured data enablement program. • Define guardrails for data retention, consent, and usage in partnership with Security/Legal; ensure controls are reflected in the data model and integrations.

🎯 Requirements

• 5–8+ years in data strategy/analytics/operations within B2B SaaS/technology; demonstrated ownership of cross‑system data models and governance. • Hands-on experience with key B2B go-to-market technologies including CRM , Marketing Automation, Account-Based Technology, CPQ, data integration tools, BI/data visualization—plus other commonly integrated technologies. • Bachelor’s degree in Information Systems, Data Management, Analytics, Business, or related discipline; or equivalent experience. • Advanced coursework/certifications in data modeling, governance, or cloud/BI platforms a plus. • Deep understanding of GTM data (targeting, engagement, journeys, pipeline, forecasting, renewals/expansion). • Data Operations practices: data pipeline management, data quality oversight & governance, release/change management and automation design. • Strong data modeling and architecture fundamentals; familiarity with semantic layers and metric stores. • Excellent documentation, facilitation, and stakeholder management; ability to translate business goals into data designs and drive change across functions. • Familiarity with account-based concepts and multi-stage journey models.