CRM Specialist

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November 12

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LWSA

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eCommerce • SaaS • Enterprise

LWSA is a pioneering company in digital solutions, providing an extensive ecosystem of services that supports businesses at every stage of their online journey. Specializing in e-commerce, marketplace integrations, ERP management, and digital presence enhancement, LWSA aims to empower entrepreneurs and developers by facilitating their digital transformation. With a commitment to innovative technology and customer-centric solutions, LWSA supports diverse business needs, including logistics, financial services, and customer engagement, positioning itself as a key player in the digital economy.

1001 - 5000 employees

Founded 1998

🛍️ eCommerce

☁️ SaaS

🏢 Enterprise

📋 Description

• Define and implement one-to-many engagement strategies; • Plan and execute CRM campaigns focused on onboarding, engagement and product adoption; • Build and optimize automated multichannel journeys (email, in-app, and others); • Plan and run A/B tests to optimize open, click-through and conversion rates; • Analyze metrics and produce reports to monitor the impact of initiatives; • Strategically segment contact lists to increase campaign relevance; • Work with data analysis and generate insights to advance communication personalization; • Support cross-sell and recommendation strategies by mapping opportunities and growth levers; • Collaborate with Product, Marketing and Customer Success teams to ensure a smooth, consistent customer journey experience.

🎯 Requirements

• Degree in Advertising, Marketing, Business Administration or related fields; • More than 4 years of experience in communication and development of CRM campaigns; • Experience working at SaaS and multi-product companies; • Proficiency with CRM platforms, email marketing tools and data analysis — preferably ActiveCampaign and HubSpot; • Build and maintain APIs and services for integration with other platforms and corporate systems; • Analytical skills to interpret customer data and feedback, generating actionable insights; • Ability to work independently and in a team while managing multiple priorities; • Experience with the SME (small and medium-sized enterprises) market is a plus.

🏖️ Benefits

• Health insurance; • Dental insurance; • Meal voucher or food allowance; • Childcare assistance; • Home office allowance; • Profit-sharing program (PPR); • Birthday day off each year; • Life insurance; • Wellhub; • Férias&Co (travel benefit); • Zenklub (psychotherapy and nutritional support); • 6-month maternity leave and 20-day paternity leave; • Flexible working hours; • Education and language/course assistance.