Campaign Manager – Growth Marketing

🕒 March 26

🇺🇸 United States – Remote

💵 $106k - $146k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Lyra Health

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2015

⚕️ Healthcare Insurance

☁️ SaaS

👥 HR Tech

💰 $235M Series F on 2022-01

Healthcare Insurance • SaaS • HR Tech

Lyra Health is a mental health company that partners with organizations to deliver comprehensive and effective global workforce mental health benefits. By providing evidence-based mental health care, Lyra Health boosts employee well-being and drives business impact. Their platform offers high-quality mental health support through a global network of professionals, utilizing AI matching technology to connect members quickly with suitable providers. Lyra Health serves families, couples, adults, and children, offering support for diverse mental health needs. Their programs aim to improve employee health, productivity, and reduce healthcare costs while providing a seamless member experience.

📋 Description

• Build and run multi-channel demand generation campaigns spanning email, paid media, content syndication, webinars, and direct mail • Manage the campaign calendar: brief, build, launch, optimize, and report on programs from start to finish • Activate campaigns around key moments including Mental Health Awareness Month, our annual State of Workforce Mental Health report, and major industry events • Execute account-based campaign plays in coordination with the ABX Manager, using 6sense intent signals to personalize outreach for key segments • Build account-level campaign sequences in Marketo and align with Sales and BDRs on follow-up timing and handoffs • Track campaign performance in Salesforce — MQL/MQA volume, pipeline sourced, pipeline influenced • Maintain campaign dashboards and contribute to weekly, monthly, and QBR reporting with clear, accurate data • Conduct post-campaign analysis and bring forward actionable recommendations to improve results over time • Work with Product Marketing to ensure campaign messaging aligns with positioning and resonates with CHRO, CPO, and Benefits & Total Rewards audiences • Partner with Field Marketing and Events to build campaign activations around events that convert engagement into pipeline • Serve as the campaign point of contact for Sales and BDR teams, keeping them informed on active programs and incorporating their feedback on lead quality • Brief, project-manage, and QA campaign assets: landing pages, email sequences, paid ad copy, and nurture tracks • Help repurpose event and research content into ongoing demand generation programs

🎯 Requirements

• BA/BS degree or equivalent • 5+ years of B2B marketing experience with meaningful exposure to demand generation or campaign execution — you can point to programs you ran and results you drove • Hands-on experience with Marketo and Salesforce — you're comfortable building programs and pulling performance data without heavy ops support • Familiarity with 6sense or Demandbase for intent-based targeting and account prioritization • Creative instinct with a performance mindset — you can brief and pressure-test campaign assets (emails, ads, landing pages) for both message clarity and visual impact, and you know the difference between creative that looks good and creative that converts. Bonus if you can write a compelling subject line or headlines yourself. • Solid analytical skills — you track what you launch, know what the numbers mean, and can clearly communicate performance to your team and stakeholders • Strong project management habits — you can manage multiple campaigns at once, hit deadlines, and keep cross-functional partners aligned • Clear written communication — you can translate a product message into email copy or ad creative that actually speaks to a buyer