Media Analyst – Paid Traffic

🕒 April 1

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Macfor

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

🤝 B2B

🤖 Artificial Intelligence

📱 Media

B2B • Artificial Intelligence • Media

Macfor is a data-driven, full-service digital marketing agency based in Brazil that builds dedicated squads for clients and specializes in performance marketing, growth hacking and immersive digital projects. The agency is a Google Partner Premier and emphasizes analytics (Google Analytics 4), a proprietary data lake and real-time testing routines to optimize campaigns; it also trains and develops talent through its Universidade Macfor and applies AI/LLMs and prompt engineering to lower costs and scale results. Macfor serves large brands across sectors (agribusiness, retail, media) with end-to-end digital strategy, creative execution and measurement, offering diagnostics and performance-fee engagement models.

📋 Description

• Implement, analyze, and optimize media campaigns with a focus on delivering above-average results for our clients; • Participate in campaign planning and the Media Plan; • Create, optimize, and measure campaigns on Google and Facebook; • Continuously monitor media KPIs; • Conduct A/B tests for creatives; • Assist in measuring the best cost-benefit by audience; • Play an important role in identifying media opportunities; • Participate in strategic discussions and departmental decision-making; • Prepare and present media reports and studies; • Attend alignment and results meetings with clients.

🎯 Requirements

• Analytical thinking, strong organizational skills, a hands-on collaborative profile, and a results-oriented mindset. • Technical knowledge of digital media/tools such as ComScore, Google Analytics, Google Ads, Facebook Ads, Twitter Ads, etc.; • Knowledge of Google Tag Manager; • Intermediate knowledge of Digital Marketing (sales funnel, customer journey, product, brand, channels, etc.); • Basic understanding of the purchase/customer journey.