Director of Pricing and Monetization

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🕒 April 1

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Madhive

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

📱 Media

💰 Venture Round on 2019-01

Media • Advertising

Madhive is a media technology company that provides advanced solutions for local advertising with precision targeting capabilities. Their platform offers accurate forecasting, detailed measurement, and intuitive integration, allowing media sellers to drive real, measurable outcomes for both local businesses and national brands through connected television (CTV). Madhive’s technology supports hyperlocal targeting at various granularity levels, including counties, districts, and zip codes, ensuring that campaigns are efficient and impactful regardless of budget size. The company is trusted by significant names in media for its sophisticated yet user-friendly tools that enhance the efficiency and effectiveness of advertising campaigns.

📋 Description

• Lead the development and implementation of effective pricing and packaging strategies for Madhive’s products and services, ensuring alignment with business objectives and responsiveness to market demand. Collaborate closely with Sales, Operations, and Product Management to optimize monetization given product portfolio and roadmap. • Conduct comprehensive data analyses to support pricing and packaging decisions, continually optimizing monetization models to enhance revenue and margin while maintaining simplicity. • Alongside Madhive’s Insights team, perform competitive analysis and conduct both quantitative and qualitative market research to identify pricing trends, customer preferences, and growth opportunities, enabling adjustments and optimizations to pricing models. • Identify and execute on ways to simplify our pricing structure • Define and monitor KPIs and analytics related to pricing and monetization, delivering regular reporting and insights to senior management. • Maintain and develop the annual price incentive program and employ pricing calculators to ensure effective execution and consistency in pricing strategies. • In coordination with Madhive’s Insights and Analytics team, develop and implement interactive dashboards in Looker and Excel to inform pricing decisions and track performance metrics effectively. • Create compelling presentations for senior leadership, ensuring accuracy in data representation and providing actionable, insights-driven recommendations. • Identify and implement process improvements within pricing workflows to enhance overall pricing governance and operations efficiency and effectiveness. • Work with cross-functional teams to facilitate the successful introduction of new products, from ideation to launch, while also experimenting with and simplifying existing constructs. Collaborate with Sales Enablement and pricing education. • Collaborate closely with Product Management, Sales, Finance and Customer Support teams to support pricing negotiations and client contracts, ensuring alignment with strategic goals.

🎯 Requirements

• Education: Bachelor’s degree in business, Finance, Economics, Engineering, Mathematics, or other quantitative field. • Experience: 8+ years of experience in Pricing and Monetization in the Media or AdTech arena with at least 5 years in a leadership role. Proven success leading pricing for multi-product portfolios at scale with usage-based pricing. • Analytical Skills: Strong hands-on analytical skills with the ability to interpret complex data sets and translate findings into actionable strategies. • Technical Proficiency: Advanced proficiency in Excel for data manipulation and analysis, strong knowledge of Looker for data visualization, and expertise in PowerPoint for creating presentations. Familiarity with Salesforce is a strong plus. • Market Research: Experience conducting primary and secondary market research to inform pricing decisions and strategy. • Team Management and Development: Demonstrated ability to lead and develop a high-performing team. • Communication and Presentation Skills: Strong verbal and written communication abilities, with experience in delivering clear and engaging presentations to stakeholders. • Collaboration Skills: Excellent interpersonal and communication skills, with the ability to work collaboratively across cross-functional teams. • Problem-Solving and Intellectually curious: Demonstrated ability to identify process improvements and implement effective solutions. Skilled at understanding complex business problems and scenarios; curious to find innovative solutions. • Results-Driven and Detail-Oriented: A proactive and results-oriented mindset, with a focus on achieving business objectives and driving revenue growth. Strong attention to detail, ensuring accuracy and quality in analysis and reporting. • Self-Starter and Agile: A highly motivated self-starter with the ability to adapt quickly to changing environments and priorities. Willing / “can do” attitude and enthusiasm.

🏖️ Benefits

• Please Note: We have set up limits for applications for this role. Candidates may not reapply for the same role within 60 days if they have not been presented with an offer.