General Manager, Insurance

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🕒 February 1

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Madrivo

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🤝 B2B

SaaS • B2B

<Madrivo> Madrivo is a performance marketing and affiliate advertising company that connects publishers and advertisers through a data-driven multichannel platform called Techtelligence®. The company provides performance-based customer acquisition services, analytics for direct-response campaigns (email, social, native, search, display), encrypted dynamic links, and compliance/fraud protection to help brands and affiliates optimize revenue and campaign performance.

📋 Description

• Architect, launch, and dominate a premier Direct-to-Consumer Insurance vertical within the Madrivo ecosystem. • Own the entire lifecycle of the Insurance vertical—from sales and strategic partnerships to monetization optimization and media strategy. • Delivery of exceptional ROAS for carrier partners, maximizing yield for publishers, and ensuring a seamless high-intent experience for consumers. • Establish a high-growth Insurance vertical achieving $5M in top-line revenue with a minimum 20% gross margin. • Extract an additional 5% margin through sophisticated post-monetization strategies. • Establish the #1 Insurance offer within the Madrivo network, consistently delivering the highest eCPM for publishers. • Build a roadmap that accelerates a 5-year enterprise strategy, creating a vertical with massive standalone asset value.

🎯 Requirements

• 5+ years of proven success within the Insurance lead generation space (Auto, Health, Life, or Medicare). • Track record of building an Insurance vertical for an aggregator or agency from scratch, specifically leading demand for a $25M+ annual revenue business. • Experience closing, onboarding, and scaling top buyers of leads, clicks, and calls in the Insurance industry. • Understanding of the consumer journey from first click to final policy. • Experience orchestrating monetization throughout that journey to maximize yield. • Led media buying strategies (Search, Social, Native, or Email) that resulted in positive yield and high ROAS for buyers.

🏖️ Benefits

• Exclusive Media Inventory: Access to top-tier, exclusive traffic sources that competitors can't touch. • Elite Infrastructure: An in-house creative agency, a robust marketing team, and proprietary technology built for scale. • Strategic Power: A reputation for excellence that opens doors to the world’s largest brands.