Paid Search Manager

Job not on LinkedIn

🔥 15 hours ago

🇨🇴 Colombia – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 16%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Magic, Inc

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 B2B

⚡ Productivity

B2B • Productivity

Magic, Inc. is a company that provides a frictionless way to connect businesses with thoroughly vetted and cost-effective remote workers for various key functions. Their services include virtual assistance, customer service, sales lead generation, and scheduling, leveraging a combination of automation and the expertise of remote workers to streamline business operations.

📋 Description

• Own the strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts • Manage and fine-tune tROAS and Maximize Conversion Value automated bidding strategies • Balance spend across high-intent search, Performance Max, and Demand Gen channels • Structure and refine Branded and Non-Branded search campaigns for relevance, quality scores, and efficiency • Optimize Performance Max campaigns using asset groups, audience signals, negative keyword lists, and placement exclusions • Scale Demand Generation campaigns across YouTube, Discover, and Gmail using visual and video assets • Design and execute structured A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding targets • Collaborate with data and analytics teams on conversion value modeling, offline conversion tracking, first-party data integration, and attribution accuracy • Work with Creative, Copywriting, and Landing Page teams to provide high-performing campaign assets • Deliver weekly and monthly performance reports covering Spend, Revenue, ROAS, CPA, Conversion Value, and actionable insights to senior leadership • Manage combined monthly budgets of $225K–$250K+

🎯 Requirements

• 4–6+ years of dedicated, hands-on experience managing large-scale Paid Search (Google Ads and Bing Ads) accounts • Proven track record managing paid search budgets of $150K+ per month ($1.5M+ annually) with strict performance goals • Deep practical expertise with target ROAS (tROAS) bidding, portfolio bid strategies, dynamic value-based bidding, and Smart Bidding mechanics • Extensive experience running and optimizing non-branded search, Performance Max (PMax), and Demand Gen or Discovery campaigns • Expert-level capability in Google Analytics 4 (GA4), Excel/Google Sheets, pivot tables, data manipulation, and attribution modeling • Strong understanding of Google Tag Manager (GTM), conversion pixels, server-side tracking, and enhanced conversions • Ability to collaborate on visual and video creative specifications for Demand Gen and asset-led formats • Google Ads and Microsoft Advertising certifications • Experience with third-party SEM management tools such as SA360, Marin, Kenshoo/Skai, or bid management scripts • Background in B2B, E-commerce, or Lead Generation • Exceptional analytical and problem-solving skills • Strong data interpretation abilities • Outstanding attention to detail and campaign accuracy • Strategic thinking balancing short-term performance and long-term growth • Expertise in performance marketing optimization and experimentation • Strong forecasting, budget management, and resource allocation skills • Ability to identify opportunities and risks before they impact performance • Excellent communication and stakeholder management skills • Strong project and priority management capabilities • Ownership, accountability, and a results-driven mindset • Passion for performance marketing and measurable business outcomes • Availability to work full-time during Eastern Time business hours and collaborate with a US-based team • Ability to work effectively in a remote environment and independently manage time and priorities

🏖️ Benefits

• Permanent work-from-home forever • Zero commuting and zero traffic • Flexible ability to take breaks and recharge to support mental health • Monthly Town Hall meetings with company milestones and updates