Senior Manager, Acquisition

🕒 May 20

🏢🏡 New York City – Hybrid

💵 $130k - $160k / year

⏰ Full Time

🟠 Senior

👔 Manager

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Magic Spoon

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

👥 B2C

💰 $106.3M Series B on 2022-06

B2C • Food

Magic Spoon is a company that specializes in creating high-protein, keto-friendly cereals and treats. With over 75,000 5-star reviews, their products are crafted to bring the nostalgic flavors of childhood cereals with grown-up ingredients, offering a delicious and healthier alternative. The company's focus is on snackable, portable, and delectable treats that are low in sugar and free from artificial ingredients. Magic Spoon offers a variety of flavors and allows customers to build custom bundles for delivery, emphasizing convenience and healthful options in the breakfast and snack category.

📋 Description

• Own paid social acquisition end-to-end - Meta, TikTok, and emerging platforms - as Magic Spoon's primary DTC new-customer engine. • Direct agency and consultant resources, keeping briefs, creative testing roadmaps, audience strategy, and pacing on track. • Partner with Creative and Brand to develop performance-led creative; build tight feedback loops between testing learnings and creative production. • Forecast and manage the paid social budget; own CAC, ROAS, contribution margin, and new-to-brand mix. • Own the paid social testing roadmap - formats, audiences, offers, landing pages - and codify learnings across the team. • Own management and execution of mid-funnel channels: podcast, influencer, and YouTube/OLV. • Manage external partners and onboard new ones where useful; build a creator and partnership roster that ladders to brand and growth goals. • Lead the measurement strategy across channels, leveraging internal MMT and MMM insights to build a strong testing roadmap, inform media planning and creative decisions, and drive incremental business impact across the broader acquisition ecosystem. • Lead strategic oversight of the Amazon business, managing agency partners across media, PDP optimization, forecasting, promotions, and operational execution to drive profitable growth. • Oversee TikTok Shop in coordination with the Sr. Director and Brand team, managing agency partners, affiliate programs, creator partnerships, paid GMV ads, and cross-functional coordination with Ops to support execution and growth. • Support the acquisition measurement approach - MMM, MMT, lift testing, survey - and translate complex results into clear decisions for the team. • Forecast and manage the cross-channel acquisition budget in partnership with Finance; surface trade-offs and ensure efficiency across channels. • Partner with Retention, Retail, and Brand on integrated campaigns, promo planning, and demand shaping. • Provide consolidated POVs and feedback across teams; ensure media learnings inform broader marketing and business strategy.

🎯 Requirements

• 6+ years in paid media, paid acquisition, or growth marketing, with direct channel ownership and budget accountability. • Deep hands-on experience driving paid social acquisition (Meta, TikTok) for a CPG and DTC brand. • Experience at a CPG or DTC brand with omnichannel distribution preferred. • Operational fluency across performance and growth marketing channels, with familiarity in areas such as podcast, influencer, and YouTube/OLV. • Strong opinions on creative for performance - comfortable writing briefs, giving feedback, and partnering with Creative on production. • Exceptional project management, communication, and stakeholder skills. • Amazon or TikTok Shop experience a plus but not required. • Experience with measurement methodologies - MMM/MMT, lift, attribution, survey - is a bonus. • A passion for food, CPG, and the fast-evolving acquisition landscape.

🏖️ Benefits

• Competitive salary & equity • Bonus eligibility • 100% covered Health, Vision, Dental insurance (50% covered for dependents) • 401(k) with company match • Generous parental leave • Flexible vacation • Paid company holidays • Paid sick leave • Catered lunch in office • Dog friendly office • Unlimited cereal ✨ 🥣