Social Media Specialist

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Maids.cc

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2009

👥 B2C

🎯 Recruiter

B2C • Recruitment

Maids. cc is a major employer and service provider in the United Arab Emirates, specializing in offering full-time maid services and visa processing for domestic workers. The company simplifies the process of hiring and managing maids by offering an online platform where clients can select their preferred maid, handle payments, and manage visas without needing to visit government agencies. Serving as the largest visa issuer in the UAE, Maids. cc also provides various support services, including health insurance and legal support, for both employees and clients. With over 18,000 employees and multiple branches across Dubai and Abu Dhabi, the company offers extensive support and flexibility for domestic worker arrangements, ensuring legal compliance and customer satisfaction through their user-friendly app and personalized service approach.

📋 Description

• Own the end-to-end performance of 10–15 social pages across Facebook, Instagram, TikTok, and LinkedIn for the maids.cc and maids.at brands • Build, manage, and develop a team of 3–4 content creators and social media coordinators, including hiring, briefing, and performance management • Develop and maintain a structured monthly content calendar tailored to each market (UAE, GCC, Philippines, and additional countries) • Craft and iterate on hooks, formats, and creative concepts designed to stop the scroll and drive organic reach • Research and apply platform algorithm changes across Meta (Facebook & Instagram), TikTok, and LinkedIn to maintain and grow distribution • Design and run structured A/B content tests — testing hooks, formats, captions, posting times, and content types — and document learnings • Localise content strategy by market: tone, language, cultural references, and audience-specific pain points across the GCC and Philippines • Identify and brief UGC opportunities, creator collaborations, and community engagement tactics to accelerate organic follower growth • Track, analyse, and report weekly on performance metrics per page; derive insights and translate them into actionable strategy changes • Stay ahead of content trends, viral formats, and emerging features on each platform; be first to test and adopt high-potential formats • Collaborate with the CMO and paid media team to ensure organic and paid messaging are aligned • Manage content production workflows: briefing, review cycles, approvals, and publishing across all pages

🎯 Requirements

• Proven track record of growing at least one social page from low to significant scale (please share examples and numbers in your application) • Deep, hands-on understanding of how Facebook, Instagram, TikTok, and LinkedIn algorithms work organically • Experience leading or managing a small creative team • Strong instinct for hooks — knows within seconds whether a piece of content will earn attention • Experience building and running structured content calendars across multiple accounts simultaneously • Ability to brief, review, and give clear creative direction to videographers, designers, and writers • Analytical mindset — comfortable in analytics dashboards; able to read performance data and adjust strategy rapidly • Experience designing content tests with clear hypotheses, variables, and outcome measurement • Understanding of virality mechanics: shareability, emotional triggers, format loops, and trend-jacking • Experience with multi-market or multi-language content is a strong advantage • Excellent written communication in English; Arabic or Tagalog is a plus • Comfortable in a fast-moving, output-driven environment where results matter more than process.

🏖️ Benefits

• Flexible working arrangements • Professional development opportunities