Senior SEA Manager

🕒 August 26

🇩🇪 Germany – Remote

⏰ Full Time

🟠 Senior

👔 Manager

👻 Ghost score 37%

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mammaly | B Corp

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

🍽️ Food & Beverage

👥 B2C

🛒 Retail

💰 $15M Series A - Mammaly on 2023-09

Food & Beverage • B2C • Retail

mammaly | B Corp is a DACH-based startup that develops premium, science-backed dietary supplements for dogs and pets. The company focuses on innovative, easy-to-use products that combine evidence-based formulations with palatable flavors, aiming to prevent and address common health issues in companion animals and to change how pets are fed long-term. Mammaly operates in the pet health and nutrition space with a consumer-facing retail approach and emphasizes passion, research, and education in its mission.

📋 Description

• Independently scale and strategically manage Google campaigns (Search, Shopping, Performance Max, Demand Gen / YouTube) to drive profitable new-customer acquisition • Restructure and consolidate the campaign architecture • Build and manage scalable Demand Gen and YouTube strategies • Own tracking and measurement across Google Ads, GA4, and Google Tag Manager • Analyze the entire funnel, from the Search click through the advertorial and landing page to checkout • Identify specific optimization levers, including match types, bidding, angles, offers, landing page variants, and trust elements • Strategically develop the funnel architecture using different advertorial formats and CRO principles • Work closely with Direct Response Copy, Funnel Management, and CRO teams • Manage performance based on CAC, LTV, ROAS, and funnel metrics • Continuously conduct market, competitor, and US market research to identify performance opportunities

🎯 Requirements

• At least 5 years of hands-on experience in Paid Search / Google Ads, including at least 3 years in the D2C sector; experience in supplements, pet, beauty, or cosmetics is preferred • Deep technical understanding of Google Ads, including Search, Shopping, Performance Max, Demand Gen / YouTube, and competitor campaigns • Excellent tracking expertise, including Google Ads conversion tracking, GA4, and Google Tag Manager • Ability to identify and consolidate fragmented campaign structures • Experience with subscription models and competitive, price-sensitive markets • Experience with Direct Response funnels, particularly advertorials • Experience strategically integrating Paid Search with conversion architecture • Structured, independent, and solution-oriented approach to work • German at C2 level and fluent English at C1 level • Nice to have: Microsoft Advertising; TikTok Search Ads or other upper-funnel channels; knowledge of CRO or landing page testing, such as A/B testing at the advertorial level

🏖️ Benefits

• 100% flexibility in structuring your workday • Home office or office in Berlin • Equipment provided for working from home • Choice of a high-end Mac or Windows setup • Free coffee, tea, snacks, fresh fruit, and breakfast cereals in the office • 75% employee discount on orders with a monthly order value of up to €100 • Company pension scheme • Company health insurance

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