Senior Conversion Copywriter – all genders

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mammaly | B Corp

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

👥 B2C

🧘 Wellness

🌍 Social Impact

💰 Series A on 2023-09

B2C • Wellness • Social Impact

Mammaly is a German company specializing in premium supplements for dogs, designed to support their health and well-being through scientifically-backed formulas. Their product line includes a variety of supplements targeting specific areas such as digestion, joint health, and stress relief, all of which are developed in collaboration with veterinarians. Mammaly operates as a B Corp, emphasizing sustainability and social impact by contributing a portion of sales to charitable organizations.

📋 Description

• High-converting copy across all formats: landing pages, advertorials, listicles, Meta ads, UGC scripts, VSLs. • Funnel ownership: think in customer journeys. • Help shape the experience. • Audience instinct: speak to people, not personas. • Testing and optimization: A/B tests are the foundation of your work. • Ownership with impact: bring ideas, execute them and measure the outcomes.

🎯 Requirements

• At least 2 years in direct response copywriting within DTC, e‑commerce or performance marketing. • Proven results: you can cite concrete numbers. • Campaigns you have owned and managed. • Copy that has delivered measurable conversions. • No portfolio without proof — include performance evidence. • Deep understanding of sales psychology: AIDA is a starting point, not the goal. • You know what scarcity, urgency and social proof really do — and when to leave them out. • Familiarity with behavioral psychology patterns; names like Peter Kell or Robert Cialdini may be known to you. • AI-native workflow: you use AI tools like a pro — for ideation, scaling variants, or research. • But you know the difference between mediocre and brilliant still comes down to you. • Doer mentality: you love finishing things. • You deliver. You don’t wait for everyone to agree. • Fluent German. • You write at a level that sells, not a level that merely impresses.

🏖️ Benefits

• 100% fully flexible workdays. • Everything you need to work effectively from home. • Choice of a high-end Mac or Windows setup. • Option to work from home or from our Berlin office. • Comfortable office environment. • Free coffee, tea, snacks, fruit and breakfast cereals. • 75% employee discount on orders up to €100 per month. • Occupational pension (bAV), company health insurance (bKV) and more as standard.