Senior Paid Search Manager

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mammaly | B Corp

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

👥 B2C

🧘 Wellness

🌍 Social Impact

💰 Series A on 2023-09

B2C • Wellness • Social Impact

Mammaly is a German company specializing in premium supplements for dogs, designed to support their health and well-being through scientifically-backed formulas. Their product line includes a variety of supplements targeting specific areas such as digestion, joint health, and stress relief, all of which are developed in collaboration with veterinarians. Mammaly operates as a B Corp, emphasizing sustainability and social impact by contributing a portion of sales to charitable organizations.

📋 Description

• Independently scale and strategically manage our Google campaigns • Restructure and consolidate our campaign architecture • Build and operate scalable Demand Gen and YouTube strategies • Own tracking and measurement • Passionate analysis of the full funnel • Strategically evolve our funnel architecture • Work closely with direct response copy, the funnel manager and the CRO • Data-driven optimization using CAC, LTV, ROAS and funnel metrics • Continuous market, competitor and U.S. market research

🎯 Requirements

• At least 5 years of hands-on experience in Paid Search / Google Ads • Deep technical understanding of Google Ads: Search, Shopping, Performance Max, Demand Gen / YouTube • Strong tracking expertise: Google Ads conversion tracking, GA4 and Google Tag Manager • Experience with subscription models and competitive, price-sensitive markets • Funnel thinking rather than ad thinking • Experience with direct response funnels • Structured, independent and solution-oriented working style • German (C2) & English fluent (C1)

🏖️ Benefits

• 100% flexible arrangement of your workday • Equipment of your choice (high-end Mac or Windows setup) • Home office or office in Berlin • Free snacks, fruit and breakfast cereals • 75% employee discount on orders up to a value of €100 per month • Company pension plan (bAV) and occupational disability insurance (BUV)