Senior SEA Manager

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mammaly | B Corp

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

👥 B2C

🧘 Wellness

🌍 Social Impact

💰 Series A on 2023-09

B2C • Wellness • Social Impact

Mammaly is a German company specializing in premium supplements for dogs, designed to support their health and well-being through scientifically-backed formulas. Their product line includes a variety of supplements targeting specific areas such as digestion, joint health, and stress relief, all of which are developed in collaboration with veterinarians. Mammaly operates as a B Corp, emphasizing sustainability and social impact by contributing a portion of sales to charitable organizations.

📋 Description

• Independently scale and strategically manage Google campaigns (Search, Shopping, Performance Max, Demand Gen / YouTube) • Restructure and consolidate campaign architecture • Develop and manage scalable Demand Gen and YouTube strategies • Ownership of tracking and measurement • Passionate analysis of the entire funnel • Strategic development of funnel architecture • Close collaboration with Direct Response copy, the Funnel Manager, and the CRO • Data-driven optimization based on CAC, LTV, ROAS, and funnel metrics • Ongoing market, competitor, and U.S. research

🎯 Requirements

• At least 5 years of hands-on experience in Paid Search / Google Ads • At least 3 years in the D2C space, ideally in supplements, pet, beauty, or cosmetics • Strong technical understanding of Google Ads: Search, Shopping, Performance Max, Demand Gen / YouTube, and competitor campaigns • Proven tracking expertise: Google Ads conversion tracking, GA4, and Google Tag Manager • Experience with subscription models and competitive, price-sensitive markets • Funnel-oriented thinking rather than ad-only thinking • Experience with direct response funnels (including advertorials) • Structured, independent, and solution-oriented working style • German (C2) & English fluent (C1)

🏖️ Benefits

• 100% flexible working hours • Equipment for working from home • 75% employee discount on orders up to a value of €100 per month • Company pension plan (bAV) • Company health insurance (bKV) • Free coffee, tea, snacks, fresh fruit, and breakfast cereals at the Berlin office