Creative Strategist, Paid Social – D2C Beauty

🔥 0 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 12%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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MANIKO Nails GmbH

WebsiteLinkedInAll Job Openings

11 - 50 employees

💄 Beauty

🛒 Retail

Beauty • Retail

MANIKO Nails GmbH is a company that specializes in innovative nail care solutions, offering an easy and professional manicure experience for customers at home. Their products include UV gel strips that are easily applied and designed to last up to three weeks without chipping, providing a quality comparable to that of a nail salon. MANIKO Nails are vegan, free from harmful chemicals, and suitable for various nail shapes and sizes. In addition, they offer a range of colors, accessories like UV lamps and remover pens, and exclusive loyalty programs for customers. The company's products are available both online and in select German drugstores like DM and Budni.

📋 Description

• Own Maniko’s creative engine within the Performance Marketing team • Develop concepts, angles, hooks, and messaging for paid social ads across Instagram, TikTok, and YouTube Shorts • Derive concepts from audience insights, customer feedback, competitor analysis, and platform trends • Conduct research, data queries, analyses, and reporting • Develop full-funnel customer journeys for new and existing customers • Write scripts and briefs for video ads, UGC, and static ads • Research and book creators in collaboration with the Influencer team • Independently create creatives, variants, iterations, and rapid tests • Manage agencies and video editors for larger projects • Collaborate with Brand and Design to ensure performance creatives are on-brand • Own the testing roadmap, hypotheses, test setup, and evaluation • Conduct landing page tests in collaboration with the Shop team • Build and maintain a learnings library • Identify, scale, and retire creatives based on revenue, ROAS, and CAC • Use AI tools for ideation, script and hook variations, iterations, and localization

🎯 Requirements

• Several years of experience as a Creative Strategist or concept-driven Performance Marketer • Ideally, experience in D2C, particularly beauty; alternatively, experience in supplements or health • Demonstrated track record of driving revenue through paid ads on Instagram and TikTok • Experience working with influencers and UGC creators • Ability to independently read and interpret performance data in Meta Ads Manager and TikTok Ads Manager • Strong understanding of revenue, efficiency, and scaling • Excellent instinct for hooks, storytelling, and consumer psychology • Understanding of beauty brands and platform culture • Highly hands-on, structured, and capable of establishing standards and processes • Open and clear communication style • Ability to make independent decisions within a clearly defined framework • Excellent German and English skills • Ideally, proficiency with Figma, Motion, and CapCut • Canva skills are a plus • Experience with competitive analysis tools is preferred • French or Italian skills are a plus

🏖️ Benefits

• 100% remote within Germany, with an optional office in Berlin • Limited travel; occasional supplier visits • Flexible working hours • Deutschlandticket • Urban Sports Club membership • Ownership and significant creative freedom • Workation opportunities • Annual professional development budget and growth opportunities • Regular team events in Berlin • Complete home office equipment • Individual travel budget for visits to Berlin • Flat hierarchies, fast decision-making, and genuine teamwork

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