Freelance Creative Lead – Creative Strategist

Job not on LinkedIn

🔥 1 minute ago

🇩🇪 Germany – Remote

💵 €65k - €75k / year

⏰ Full Time

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Pflegia

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Pflegia is a job platform dedicated to the healthcare and medical sectors, helping users discover the best job offers in nursing and medical fields across Germany and Austria. It offers an easy, transparent, and anonymous service for job seekers to find their dream roles by matching their personal preferences with job opportunities offered by over 7,500 employers. Pflegia also provides career advisory services and a referral program, ensuring a comprehensive and user-friendly experience for healthcare professionals such as nurses and caregivers.

📋 Description

• Own creative strategy, quality standards, structured testing, and long-term content development for Pflegia, Praxia, and Docia • Translate performance marketing data into actionable creative recommendations • Develop and manage a structured testing framework, from hypotheses through to learnings • Define angles, hooks, formats, and audience-specific messaging • Document learnings and scale and adapt successful concepts across multiple brands • Identify new creative opportunities based on performance data, audience insights, and market developments • Conduct final reviews and approvals of creatives for visual quality, content, messaging, wording, and audience relevance • Provide early feedback on concepts, scripts, copy, and drafts • Ensure creative standards and provide the team with clear creative direction • Own the content pipeline and creative roadmap • Set priorities based on business goals, performance, and team capacity • Coordinate workloads across brands and improve project organization, for example in Asana • Ensure clear responsibilities, realistic deadlines, and a reliable creative process • Bring structure to ideation, testing, evaluation, and iteration • Further develop the creative positioning of Pflegia and Praxia, and sharpen Docia’s creative direction and brand identity • Develop and promote formats, testimonials, creator content, and community insights • Develop long-term creative concepts

🎯 Requirements

• At least 5 years of experience in creative strategy, art direction, or creative leadership • Strong understanding of performance and paid social creatives • Demonstrated ability to translate performance metrics such as scroll-stop rate, CTR, and conversion rate into creative decisions and scale successful concepts • Experience building or managing a structured creative testing framework • Excellent creative judgment and the ability to make final decisions and approvals • Strong understanding of messaging and copy • Experience leading, mentoring, or coordinating creative teams, as well as prioritizing multiple brands or projects • Fluent German • Very good command of English • Enjoy working closely with Performance Marketing and Content teams • Experience in a startup, scale-up, or multi-brand environment • Experience in healthcare, recruiting, or a regulated or trust-based industry • Hands-on experience with Meta Ads, Google Ads, Asana, and analytics platforms • Experience developing brand kits, tone of voice, and long-term content strategies • Experience with UGC, testimonials, creators, and performance-driven video content

🏖️ Benefits

• A freelance role or permanent position with genuine responsibility for the creative development of three growing brands • An established team that is already producing content • Close collaboration with Content, Performance Marketing, and the wider Marketing team • The opportunity to build a scalable creative and testing system • Flexible 20–35 hours per week, depending on agreement and availability • Remote-first: work fully remotely or use our office