Creative Strategist

Job not on LinkedIn

🔥 14 hours ago

🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 18%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Next Lotto

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

💼 Consulting

📣 Marketing

🎲 Gambling

Consulting • Marketing • Gambling

Next Lotto is a German company that develops state-licensed, consumer-facing digital lottery services and mobile apps. Since 2010 it has operated popular products like Clever Lotto and Lotto Scanner, enabling users to buy online lottery tickets, track jackpots and results, scan paper tickets, and form and manage Tipp Teams (syndicates). The company emphasizes user-centered, secure and transparent features (limits for responsible play, notifications, analytics) and provides an underlying integration platform (Lottokit) used by other operators. Next Lotto is also active in crowdfunding and positions itself as a technology-driven digitalization partner for the state lottery market in Germany.

📋 Description

• Analyze ad creative performance together with the User Acquisition and Data teams • Identify what works and why • Develop concepts, hooks, angles, and formats • Independently manage the testing roadmap and prioritization • Guide the Producer team with clear, measurable, and testable creative briefs • Conduct market, competitor, and trend analyses for TikTok, Meta, and industry-specific channels • Incorporate insights from performance analyses into the next creative production cycle • Collaborate closely with Media Buying, Production, Copywriting, and Brand Management • Comply with legal requirements, including the German State Treaty on Gambling (GlüStV) • Develop a framework for creative testing, from hypotheses and formats to test sequencing • Develop new hooks, concepts, and angles based on performance data and trends • Improve CTR, hook rate, and conversion rate in paid marketing • Maintain a creative learning library • Shorten the process from briefing to finished test creative together with the Producers

🎯 Requirements

• 4–7 years of experience in performance creative strategy or UA creative strategy for a B2C app • Deep understanding of paid social creatives, particularly Meta and TikTok • Ability to interpret ad performance metrics and translate them into strategic creative decisions • Strong skills in developing concepts and hooks • Ability to provide precise and clear briefs to Creative Producers • Strong understanding of platform-native formats and current social media trends • Fluent English and very good German skills • Preferably a background in consumer apps • Ideally, experience in direct-response marketing or a highly regulated industry • Bachelor’s degree or equivalent practical professional experience • Nice to have: experience in regulated markets, practical video-editing skills, a proven track record of scaling a consumer app through creative testing, and experience with creative intelligence and ad library tools as well as Meta and TikTok Ads Manager

🏖️ Benefits

• Competitive salary and trust-based working hours • 30 days of annual leave • 2 additional public holidays (December 24 and December 31) • Generous professional development budget • Unique team events • Innovative benefits program • Quarterly feedback conversations • MacBook, headphones, and more • A modern and inspiring work environment in Berlin or Konstanz on Lake Constance • One professional development day per month • Buddy program • Open, honest, and direct communication