MANSCAPED
Beauty • B2C • eCommerce
MANSCAPED is a leading brand in men's grooming, offering a range of products designed specifically for male personal care. Their innovative tools and grooming kits, such as the Lawn Mower® and Beard Hedger®, provide effective solutions for body hair management, while their unique aftercare products ensure a comfortable grooming experience. The brand emphasizes quality, skin safety, and customer satisfaction with a commitment to enhancing men's grooming routines.
Associate Director – Strategy & Insights
Job not on LinkedIn
October 22
MANSCAPED
Beauty • B2C • eCommerce
MANSCAPED is a leading brand in men's grooming, offering a range of products designed specifically for male personal care. Their innovative tools and grooming kits, such as the Lawn Mower® and Beard Hedger®, provide effective solutions for body hair management, while their unique aftercare products ensure a comfortable grooming experience. The brand emphasizes quality, skin safety, and customer satisfaction with a commitment to enhancing men's grooming routines.
📋 Description
• Partner with Marketing, Creative and Product teams to translate consumer and cultural insight into positioning frameworks and develop audience-driven briefs that inspire breakthrough campaigns from concept through launch • Conduct and monitor brand health and cultural trend research, identifying opportunities to strengthen our positioning(s) and relevance • Participate in post-launch evaluations to capture learnings for future innovation • Lead qualitative and quantitative research initiatives, from design through analysis, to answer brand health, creative, and product positioning questions • Synthesize cultural, category, and consumer data into simple, actionable insights—observing patterns and trends across sources, versus being reliant on just one source • Build integrated measurement loops to connect insight discovery with execution outcomes and ensure ongoing creative effectiveness • Evolve the function of Strategy & Insights as a trusted, embedded partner across the business by collaborating with stakeholders and leadership to shape strategic direction and prioritize research needs through evidence-based insight • Prioritize growing your strategic skills and acumen, applying your learning to real projects • Drive action by translating meaningful/relevant insights into impact • Champion best practices for data hygiene, analysis, and storytelling • Harness the full potential of our DIY tools and platforms to enhance our strategic agility
🎯 Requirements
• 7+ years of working experience in Marketing or Consumer Insights function, preferably for a CPG brand • Utilize Quantilope to analyze quantitative studies that surface consumer motivations, brand health/perceptions, and future product/messaging opportunities • Leverage WGSN to monitor cultural and category trends, distilling forward-looking insights that inform brand and innovation strategies • Apply Brandwatch (or comparable social listening tools) to track brand health, emerging conversations, and audience sentiment • Integrate findings from Quantilope, WGSN, and Brandwatch to connect consumer insight, creative development, and strategic decision-making • Strong curiosity for understanding consumers and their motivations and attitudes • Expert in getting feedback from consumers through quantitative and qualitative methods • Analytical and able to derive insights from data, customer surveys, and qualitative research • Ability to identify and present key insights to top leaders and drive the strategy for the business • Expert with Asana, Adobe Suite, MS Office or similar, and survey platforms such as Survey Monkey and Attest • Excellent organizational skills, detail-oriented, analytical skills and able to meet all deadlines • Self-motivated and independent, with the ability to work with multiple teams and platforms • Ability to multi-task in a fast-paced environment and display exceptional follow-through and initiative • Excellent communication skills, interpersonal skills, ethics, and cultural awareness
🏖️ Benefits
• 20 accrued vacation days per year • 40 hours of paid sick leave annually • 3 paid mental health days • 9 paid holidays throughout the year • employee 401(k) plan and company match • Paws & Claws coverage (pet insurance) • life insurance, AD&D and long-term disability coverage • comprehensive medical, dental, and vision insurance plans with HSAs and FSAs • Employee Assistance Program • accident and critical illness plans • monthly utility allowance • generous discount on products • wellness challenges • paid parental leave • regular recognition initiatives • one paid volunteer day per year • certified Great Place to Work
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