Events & Demand Generation Specialist

🕒 4 days ago

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March Networks

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2002

🔐 Security

🔒 Cybersecurity

🏢 Enterprise

💰 Venture Round on 2000-08

Security • Cybersecurity • Enterprise

March Networks is a leading provider of intelligent IP video surveillance solutions, headquartered in Ottawa, Canada. The company specializes in offering advanced video and data analytics to help organizations enhance operational efficiency, safeguard assets, and drive growth. Their product portfolio includes video management solutions, cloud solutions, recorders, cameras, and cybersecurity and data protection services. March Networks caters to various industries, including banking, retail, transportation, cannabis, healthcare, education, government, and commercial/industrial sectors.

📋 Description

• Plan, execute, and optimize integrated marketing programs that drive qualified demand and pipeline growth. • Own the strategy and execution of event marketing and demand generation campaigns. • Manage email and nurture campaigns using platforms such as Constant Contact and Microsoft Dynamics. • Develop and maintain audience segmentation strategies. • Lead the strategy, planning, and execution of all Tier 1 and Tier 2 events. • Manage event logistics end-to-end, including product placement and vendor coordination. • Oversee the development of event and demand generation collateral.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience). • 5-7+ years of B2B marketing experience, with a strong focus on demand generation and event marketing. • Proven experience managing digital campaigns, webinars, and in-person events that support pipeline growth. • Proficiency with marketing automation, CRM platforms, and email marketing tools (e.g., Microsoft Dynamics, Constant Contact). • Strong analytical skills with the ability to measure performance and translate data into actionable insights. • Excellent organizational and project management skills, with the ability to manage multiple initiatives simultaneously. • Strong communication skills and experience collaborating cross-functionally with sales and marketing teams.