Marco
11 - 50 employees
Founded 2022
🎯 Recruiter
👥 HR Tech
🤝 B2B
Recruitment • HR Tech • B2B
Marco is a recruitment and talent-as-a-service company that sources elite global remote professionals, amplifies their skills through proprietary AI training and expert-led courses, and embeds them as full-time members of client teams at significantly lower cost. The company runs a multi-stage screening process with rigorous skills, language, and personality assessments, offers role-specific onboarding and an AI bootcamp, and provides a 6-month guarantee on hires. Marco primarily serves businesses seeking to hire trained remote talent across marketing, engineering, operations, and support roles.
Content Manager
Job not on LinkedIn
🕒 February 25
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Marco
11 - 50 employees
Founded 2022
🎯 Recruiter
👥 HR Tech
🤝 B2B
Recruitment • HR Tech • B2B
Marco is a recruitment and talent-as-a-service company that sources elite global remote professionals, amplifies their skills through proprietary AI training and expert-led courses, and embeds them as full-time members of client teams at significantly lower cost. The company runs a multi-stage screening process with rigorous skills, language, and personality assessments, offers role-specific onboarding and an AI bootcamp, and provides a 6-month guarantee on hires. Marco primarily serves businesses seeking to hire trained remote talent across marketing, engineering, operations, and support roles.
📋 Description
• Own conversion rate optimization for all content assets, analyzing performance and iterating to improve funnel progression from awareness to purchase. • Build and manage the company-wide content production calendar, coordinating writers, designers, videographers, and external partners to deliver consistent, high-quality output across channels. • Lead content distribution strategy across owned (website, blog), earned (PR, social shares), and paid (social ads, sponsored posts) channels to maximize reach and engagement. • Oversee email marketing programs, including nurture sequences, newsletters, product announcements, and post-sale campaigns to drive repeat business and upsell opportunities. • Define and evolve brand positioning through messaging guidelines, tone of voice, and visual identity to differentiate DSLRPros in the competitive UAS/security space. • Drive keyword optimization across all content, collaborating with SEO team to improve organic search rankings and visibility for high-intent terms. • Develop and execute pre-sale content (top/middle-funnel) to generate leads and educate prospects, as well as post-sale content (guides, tutorials, case studies) to drive adoption, retention, and advocacy. • Track organic conversions (e.g., demo requests, quote submissions, purchases) from content efforts, attributing revenue impact and optimizing for ROI. • Manage content analytics and reporting, delivering monthly dashboards on traffic, engagement, conversions, and revenue contribution to leadership. • Identify opportunities for AI-assisted content creation, personalization, and automation to scale production and improve efficiency.
🎯 Requirements
• Relevant experience in content marketing, digital media, or journalism, with 3-5 years required; a Bachelor’s degree in Marketing, Communications, or a related field preferred but not required. • Experience in the drone/UAS or education-focused content creation. • Proficiency in content management systems (e.g., Shopify, WordPress), project management tools (e.g., Asana), and analytics platforms (e.g., Google Analytics). • Strong leadership, communication, and organizational skills to manage teams and cross-functional projects in a fast-paced environment.
🏖️ Benefits
• Supportive leadership team and growth-oriented culture
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