Growth Marketing Lead – AI-First

🔥 0 minutes ago

🇮🇳 India – Remote

⏳ Contract/Temporary

🟠 Senior

🤖 AI Engineer

👻 Ghost score 13%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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MarcoPolo Learning

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

📚 Education

👥 B2C

Education • B2C

MarcoPolo Learning is an award-winning early childhood education company focused on providing premium content and instructional support. The company enhances classroom quality and family engagement through innovative technology, offering products such as MarcoPolo For Educators and MarcoPolo For Families. Their solutions include teacher training, family engagement platforms, and child-facing apps that promote school readiness and skill development. MarcoPolo Learning supports educators and families in creating a connected and engaging learning environment for children.

📋 Description

• Lead MarcoPolo Learning’s growth strategy for Miss Audrey AI, an AI coach and teaching assistant for early-childhood educators • Define positioning and messaging for teachers, centre directors and early-learning leaders • Design and run AI-driven workflows for audience research, prospect enrichment, personalised outreach, creative, landing pages and reporting • Review and refine AI-generated marketing output and workflows • Manage the funnel from free sign-up through first value to paid subscription • Collaborate with engineering on onboarding, upgrade moments and lifecycle messaging • Generate qualified sales conversations and pipeline for the US sales team • Equip the US sales team with messaging and evidence to close opportunities • Plan and run experiments across audiences, messages, channels and offers • Analyze experiment, funnel and campaign results and scale effective approaches • Evaluate and adopt AI marketing tools and help the wider team use them • Present plans and results to leadership and communicate strategy clearly • Direct freelancers and partners and help build the marketing function • Report on pipeline, sign-ups, activation, paid conversion and customer acquisition cost • Deliver a tested value proposition, acquisition engine, improving free-to-paid conversion, qualified sales opportunities, experimentation cadence and scalable AI workflows

🎯 Requirements

• 7+ years in growth or marketing across strategy, positioning and messaging, demand generation, lifecycle and experimentation • Leadership experience owning a growth or marketing function, or a major part of one • Experience setting strategy, directing people, agencies or freelancers, and working closely with founders or senior leadership • Daily practical use of AI tools in marketing, with demonstrated workflows built and deployed • Knowledge of the AI marketing landscape and ability to evaluate effective tools • Experience building demand for a new or differentiated product • Excellent spoken and written English • Comfort presenting to leadership and working with a US-based team and customers • Data and experimentation fluency, including measurement, funnel and campaign data, and clean experiments • Startup pace and self-direction with minimal oversight • Strongly preferred: experience marketing to educators, schools, childcare or early-learning organisations • Strongly preferred: freemium or product-led growth experience converting free users into paying subscribers • Strongly preferred: experience with a US-based company while based in India • Strongly preferred: prior startup experience • Nice to have: EdTech or products sold to educators, parents or consumers • Nice to have: familiarity with HubSpot, Customer.io, n8n, ClickUp, Webflow, and AI-driven prospecting and outreach tools • Nice to have: design sense for clean, conversion-focused web and email flows

🏖️ Benefits

• Contract engagement with potential to expand • Remote work from Bangalore • Daily working-hour overlap with the US team • Opportunity to work in an AI-first startup • Potential to help build and scale the marketing function • Immediate start preferred