Growth Product Marketer

🔥 27 minutes ago

🇮🇳 India – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 10%

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Logo of MarcoPolo Learning

MarcoPolo Learning

51 - 200 employees

Founded 2013

📚 Education

👥 B2C

Education • B2C

MarcoPolo Learning is an award-winning early childhood education company focused on providing premium content and instructional support. The company enhances classroom quality and family engagement through innovative technology, offering products such as MarcoPolo For Educators and MarcoPolo For Families. Their solutions include teacher training, family engagement platforms, and child-facing apps that promote school readiness and skill development. MarcoPolo Learning supports educators and families in creating a connected and engaging learning environment for children.

📋 Description

• Own the end-to-end freemium-to-paid self-serve subscription funnel for individual educators • Design usage limits, metering, nudges, in-product paywalls, upgrade prompts, time-boxed offers, and administrator-upgrade paths • Build referral and virality loops, including incentives and messaging • Own activation and onboarding to help users reach value quickly and convert • Define event tracking and build trustworthy funnel and cohort analytics • Surface product-usage signals, such as teacher clusters within districts, to the US sales team • Own lifecycle email and in-product messaging across the funnel • Decide, run, and analyze experiments involving gating, pricing, onboarding, and messaging • Report on sign-ups, activation, conversion, early retention, referrals, and virality • Improve activation, free-to-paid conversion, monetisation, retention, funnel optimisation, and product adoption

🎯 Requirements

• 4–7 years in B2C / consumer product marketing or growth • Proven experience building, improving, or scaling a freemium-to-paid subscription funnel • Strong understanding of activation, trial/freemium-to-paid conversion, usage-based gating, churn, retention, and pricing/packaging • Hands-on ability to build and ship funnels, flows, experiments, and copy • Comfortable directing technical builds via AI tools or a partner engineer and reviewing the output • Daily use of AI tools such as Cursor or Claude • Data and experimentation fluency, including event definition, funnel and cohort analysis, and clean experiments • Strong written English • Startup pace and self-direction with minimal oversight • Experience in a subscription consumer business strongly preferred • Experience working with or for a US-based company while based in India strongly preferred • Hands-on experience building referral/virality loops and usage-metered monetisation strongly preferred • Prior startup experience strongly preferred • EdTech or consumer, parent, or educator product experience nice to have • Familiarity with HubSpot, Customer.io, N8N, ClickUp, Webflow, and similar no-code/AI website builders nice to have • Design sense for clean, conversion-focused web and email flows nice to have

🏖️ Benefits

• Contract engagement with potential to expand • Remote work from Bangalore • Daily working-hour overlap with the US team • Opportunity to work with AI tools daily • Hands-on ownership of a high-impact growth engine • Work alongside engineering and AI-automation partners • Immediate start preferred

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