Marketing Data Operations Specialist

11 hours ago

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Marketbridge

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B2B • Marketing & Communications • Technology

Marketbridge is a growth consulting and marketing firm that combines management consultancy with marketing agency capabilities. They specialize in go-to-market consulting, growth strategy, and operational optimization, utilizing marketing science, analytics, and technology to drive sustainable revenue growth for clients across various industries. Their services include audience insights, brand messaging, demand generation, and digital experiences, all aimed at helping modern leaders transform their market presence and optimize marketing effectiveness.

201 - 500 employees

Founded 1991

🤝 B2B

💰 Private Equity Round on 2023-11

📋 Description

• Execute and maintain SQL-based ETL processes to manage audience lists/segments, execute campaign journeys, and deploy personalized campaign assets. • Automate, maintain, and QA data workflows using Python, integrating across marketing and sales platforms (e.g. Salesforce Marketing Cloud, Salesforce CRM, HubSpot, Eloqua, Marketo, Tableau, Looker Studio) and secure databases. • Review, cleanse, standardize, and prepare data sets to support targeting and segmentation strategies, campaign activation and measurement in marketing automation, CRM, and reporting platforms. • Execute quality control best practices in logging, error-handling, and alerting to ensure reliable campaign and program execution and issue resolution. • Validate and troubleshoot data workflows and processing outputs, ensuring alignment with campaign and program requirements (i.e. segmentation, personalization, journey logic, privacy compliance). • Document data processes, logic, and business rules to enable transparency, reusability, and knowledge transfer. • Support the build and maintenance of reporting dashboards (Looker Studio, Tableau, PowerBI) by sourcing, preparing and integrating data from marketing automation, CRM, Adtech and analytics platforms.

🎯 Requirements

• 2-4 years of experience in a data-oriented role (e.g. data analyst, data engineer) with proven experience in assessing, cleansing, merging, and preparing data for analysis and workflow automation, ideally within a marketing environment or agency. • SQL skills for querying databases, building and optimizing ETL processes, and executing stored procedures. • Strong Python experience for data extraction and transformation, workflow automation, and file handling. • Advanced Excel skills assessing, cleansing and structuring data using pivot tables, formulas, and data governance rules. • Familiarity with data visualization and reporting tools such as Looker, Tableau, PowerBI, Domo. • Familiarity with web analytics platforms and applications (e.g. Google Analytics, Google Tag Manager, Adobe Analytics) is a plus. • Detail-oriented with strong problem-solving, documentation, and communication skills. • Comfortable collaborating across marketing, technology, and analytics teams. • Working knowledge of Salesforce Marketing Cloud (Journey Builder, Data Extensions) a plus. • Strong attention to detail, problem-solving ability, and documentation skills. • Interest in developing deeper expertise in marketing data operations, automation, and analytics.

🏖️ Benefits

• Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). • Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness. • 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind. • A professional development fund ($500) and continuous learning programs to invest in your career. • Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, and exclusive discounts through Perkopolis.