Director, Marketing Analytics

Job not on LinkedIn

🔥 6 minutes ago

🏄 California, New York – Remote

🏄 California – Remote 🗽 New York – Remote

💵 $200k - $250k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

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Marqeta

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2010

💳 Fintech

🤝 B2B

💰 Post-IPO Equity on 2021-06

Fintech • B2B • Payments

Marqeta is a leading modern card issuing platform that empowers businesses to integrate comprehensive credit and payment solutions seamlessly into their processes. Specializing in debit, credit, prepaid, and virtual cards, Marqeta provides dynamic spend controls, Just-in-Time (JIT) funding, and ensures compliance and risk management. The platform supports digital wallets, tokenization, and embedded finance, catering to industries such as digital banking, expense management, and on-demand services. With its open APIs, Marqeta facilitates the creation and management of card products, offering scalability and flexibility for enterprises ranging from startups to global companies.

📋 Description

• Define and own Marqeta's B2B marketing attribution strategy • Build the connective tissue between marketing programs, media investments and revenue outcomes • Lead a team of marketing analysts • Serve as a senior strategic voice in GTM planning • Partner with Demand Generation, Product Marketing, and Brand teams to design measurement frameworks • Own executive-level marketing reporting to the CMO, CFO, and Board • Build and maintain the marketing data infrastructure in partnership with Data Engineering • Develop forecasting models that project Enterprise NAL pipeline contribution from marketing investments • Lead the marketing org's AI and automation strategy for analytics • Establish a culture of experimentation by designing statistically valid tests across channels and campaigns

🎯 Requirements

• 10+ years in Enterprise B2B marketing analytics, GTM analytics, or growth analytics, with at least 3 years in a people leadership role • Experience with complex B2B GTM motions including ABM, enterprise sales cycles, partner-influenced deals, and multi-stakeholder buying journeys • Deep expertise in B2B attribution modeling • Strong command of how marketing fits into the full revenue engine • Proven ability to influence strategy • Proficiency with the core marketing and revenue tech stack • Strong proficiency in SQL • Comfortable with statistical modeling, regression analysis, and cohort analysis • Strong communicator who can translate analytical complexity into executive-level narratives • Experience in fintech, payments, embedded finance, SaaS, or financial services strongly preferred • Familiarity with AI/ML applications in marketing analytics

🏖️ Benefits

• Multiple health insurance options • Flexible time off – take what you need • Retirement savings program with company contribution and after tax contributions • Equity in a publicly-traded company and an Employee Stock Purchase Program • Family-forming benefits, fertility support, and up to 20 weeks of Parental Leave • Free therapy sessions, financial and professional coaching, and legal advice • Monthly stipend to support our remote work model • Annual “development dollars” to support our people growth and development