Marketing Data Analyst

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🕒 April 9

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Logo of Marrina Decisions

Marrina Decisions

11 - 50 employees

🤝 B2B

B2B • Marketing

Marrina Decisions is a marketing services company that specializes in managed services for marketing campaigns, particularly those involving Marketo. They offer a wide range of services including Marketo optimization, migration, and quick launch, as well as email marketing services. The company acts as an extended team to offload marketing campaign execution work, allowing businesses to focus on their core activities. With expertise in marketing automation and operations, Marrina Decisions prides itself on delivering high-quality, efficient, and empathetic services that make a measurable impact on their clients' campaigns. Clients commend their ability to seamlessly integrate and manage multi-channel and multi-product customer journeys.

📋 Description

• Develop and implement data strategies to support business objectives • Conduct complex data analysis to uncover insights and trends • Build and maintain data models and pipelines • Develop and implement data-driven marketing strategies • Analyze marketing campaign performance and provide actionable insights • Create interactive dashboards and reports to communicate findings • Conduct customer segmentation and profiling • Identify opportunities for marketing optimization • Collaborate with marketing teams to measure campaign effectiveness • Collaborate with cross-functional teams to identify data needs and opportunities • Provide data-driven recommendations to improve business performance • Stay up-to-date with the latest data technologies and trends

🎯 Requirements

• 3+ years of experience in data analysis and business intelligence • Advanced proficiency in SQL and Python • Strong statistical knowledge and ability to apply statistical methods to solve complex problems • Expertise in data visualization tools (Tableau, Power BI, Looker, etc.) to create compelling and informative dashboards • Excellent problem-solving and analytical skills to identify patterns, trends, and insights from large datasets • Strong communication skills to effectively convey complex findings to both technical and non-technical audiences • Data modeling and ETL experience to transform raw data into actionable insights • Operationally focused with a strong reliance on process and standards • Keen attention to detail & accuracy in reporting • Comfortable to work across teams and seek alignment to help maintain a best-in-class marketing operations framework • Collaborative and highly communicative with team, peers, partners & executives • Ready to learn and solve problems both in isolation and in a team environment • Must know excel or Google sheets - power user status is highly desired (Pivot Tables, VLOOKUP, conditional formatting, Flash Fill, etc.)

🏖️ Benefits

• Health Benefits • Paid Vacation • Paid Holidays • Paid Sick Time • Ongoing Training programs • opportunities to learn and grow in the MarTech world

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