eCommerce B2B Channel Marketing Manager

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12 hours ago

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Masco Corporation

WebsiteLinkedInAll Job Openings

Retail

Masco Corporation is a global leader in the design, manufacture, and distribution of branded home improvement and building products. The company enhances consumers' living spaces worldwide through its comprehensive portfolio of products. Masco is dedicated to better living possibilities, focusing on improving homes, the environment, and communities. The organization operates with a strong ethical culture, continuous improvement mindset, and leverages its scale to create long-term shareholder value. Masco is also committed to sustainability and social responsibility, striving to maintain high standards in environmental, social, and governance practices.

10,000+ employees

Founded 1929

🛒 Retail

📋 Description

• Develop and execute the strategic roadmap for the B2B eCommerce channel. • Conduct target audience research and segment analysis • Develop programs to build Delta’s pro relationships online • Identify and activate opportunities to grow the professional installer segment through targeted B2B marketing. • Parter with brand to develop digital content for B2B pro marketing • Develop sales enablement content, training materials and host training for B2B pro sales representatives • Collaborate cross-functionally with sales, marketing, product, and digital teams to align channel initiatives. • Monitor performance metrics and KPIs to ensure channel growth and profitability. • Stay current on industry trends, technologies, and customer behaviors to inform strategy. • Partner with Brand to execute full funnel campaigns and strategies in eCommerce

🎯 Requirements

• 5 Years of Experience in B2B Marketing, Home Improvement Marketing, Retail or eCommerce • Omni-channel marketing experience preferred; Passion for digital marketing • Ability to quickly adapt and change to a continuously evolving market • Strong analytical capability – must be able to analyze data to inform decision making • Collaborative mentality with ability to build relationships with customer • Degree in Marketing, Analytics, Business or related field

🏖️ Benefits

• Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing. • LinkedIn Learning access; internal opportunities to work on projects cross-company. • Four employee-led and self-directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills and talent with charities and nonprofit organizations across the U.S. and around the globe.