Mashreq
1001 - 5000 employees
Founded 1967
🏦 Banking
💸 Finance
💳 Fintech
Banking • Finance • Fintech
Mashreq is a leading financial institution based in the UAE, offering a wide range of banking services including personal, corporate, and investment banking. The bank focuses on providing innovative financial solutions to its customers and has a strong digital banking presence.
AVP – Product Marketing
🔥 0 minutes ago
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Mashreq
1001 - 5000 employees
Founded 1967
🏦 Banking
💸 Finance
💳 Fintech
Banking • Finance • Fintech
Mashreq is a leading financial institution based in the UAE, offering a wide range of banking services including personal, corporate, and investment banking. The bank focuses on providing innovative financial solutions to its customers and has a strong digital banking presence.
📋 Description
• Develop and deliver customer-centric “How-to” video content strategy to simplify product understanding and enhance digital adoption (app, online banking, services). • Implement AI-led marketing initiatives by collaborating with internal AI technology & marketing teams to test, implement, and scale new platforms and capabilities. • Oversee SEO strategies to drive organic growth across Mashreq • Lead regulatory communications ensuring consistency in tone, compliance, and customer clarity across all mandated communications. • Support cross-segment product marketing initiatives to maximize engagement and cross-sell opportunities. • Manage all regulatory communications across channels, ensuring consistency in tone, clarity, and compliance while simplifying complex regulatory requirements into customer-friendly messaging • Ensure adherence to campaign governance, timelines, and internal approval processes while driving efficient and effective execution.
🎯 Requirements
• Minimum 10-15 years of relevant marketing experience • Strong understanding of brand, digital marketing, content strategy, customer communications and banking products across segments • Ability to simplify complex products into clear customer-friendly communication • Experience working with digital agencies / external partners with strong stakeholder management skill • Strong analytical mindset with focus on performance tracking • Hands-on knowledge of AI tools / MarTech platforms for marketing, automation, and performance enhancement. • Excellent interpersonal, communication (written and verbal English communication skills), and presentation skills. • Strong project management and multitasking capabilities. • Strong expertise in banking products marketing with proven track records • Deep understanding of business dynamics, profitability and growth drivers • Leadership skills with the ability to engage and influence senior stakeholders • Experience working at a global financial or technology company or collaborating directly or remotely with an international organization in a similar domain would be an added advantage (Experience working for the UAE market would be a plus) • Education level: Bachelor’s degree (Post Graduate degree would be a plus)
🏖️ Benefits
• Remote Working role based in Pakistan
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