Lead – Product Marketing

🕒 July 15

🇵🇰 Pakistan – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 30%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Mashreq

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1967

🏦 Banking

💸 Finance

💳 Fintech

Banking • Finance • Fintech

Mashreq is a leading financial institution based in the UAE, offering a wide range of banking services including personal, corporate, and investment banking. The bank focuses on providing innovative financial solutions to its customers and has a strong digital banking presence.

📋 Description

• Support overall marketing initiatives for Mortgages, Ecosystems & Platform Banking, Operations, and Digital Banking for Mashreq UAE • Develop and deliver business marketing campaigns • Leverage digital, offline, PR, and research marketing activities to achieve significant results • Build annual and quarterly marketing strategies with the products team in line with business objectives and budget • Build comprehensive 360-degree plans for offline and digital campaigns • Develop and execute NTB and ETB campaigns end-to-end, including creative development, media planning, rollout, tracking, and optimization • Track campaign results and perform analysis and learnings for improvement • Track competitor activities and develop suitable marketing responses • Manage assigned budgets, vendor accruals, and payments in line with Finance policies • Ensure required permits for marketing promotions are in place • Review, revamp, and optimize product journey content and customer communication templates to meet brand guidelines • Develop digital marketing strategy based on customer insights, supply and demand changes, and competition monitoring • Plan and execute media plans across social media, web, SEO/SEM, display advertising, and database marketing • Measure and report digital campaign performance and deliver month-on-month KPIs • Identify trends and insights and optimize media plans, spend, creatives, and performance • Identify conversion and drop-off points and work with Product, Technology, and Digital Studio teams to optimize user funnels • Collaborate with Products, Distribution, Operations, Technology, Finance, Compliance, Analytics, and Digital stakeholders • Ensure service, operations, backend, fulfillment, and tracking readiness before campaign launches • Collaborate with PR and external vendors/agencies to ensure timely, high-quality delivery • Comply with relevant operational risk, compliance, regulatory, local, and group policies • Handle issues with short turnaround times and manage multiple stakeholders and tasks • Formulate and implement marketing campaigns that deliver business results and align stakeholders toward flawless execution

🎯 Requirements

• Mandatory experience in Digital Marketing and managing performance (ROI) digital campaigns • Excellent written and verbal English communication skills, with the ability to articulate ideas clearly, craft compelling messaging, and adapt tone effectively across audiences and channels • Strong expertise in banking products marketing with proven track records • Entrepreneurial with strong drive to succeed, commitment, and result orientation • Creative thinking, strong ideation, people communication, relentless execution, and attention to detail • Proven ability to leverage external agencies and alliance partners to deliver outstanding campaigns • Proven track record in conceptualizing, developing, and executing digital marketing campaigns • Ability to conceptualize, review, and revise marketing content; copywriting skills would be a plus • Minimum 4–7 years of relevant experience • Experience working at a global financial or technology company, or collaborating directly or remotely with an international organization in a similar domain, is an added advantage • Experience working for the UAE market would be a plus • Bachelor’s degree

🏖️ Benefits

• No benefits, perks, or compensation extras are specified in the posting