VP Marketing – Treasury and Global Markets

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Logo of Mashreq

Mashreq

1001 - 5000 employees

Founded 1967

🏦 Banking

💸 Finance

💳 Fintech

Banking • Finance • Fintech

Mashreq is a leading financial institution based in the UAE, offering a wide range of banking services including personal, corporate, and investment banking. The bank focuses on providing innovative financial solutions to its customers and has a strong digital banking presence.

📋 Description

• Lead end-to-end campaign planning and delivery across Retail, Corporate, and Institutional client segments. • Orchestrate execution across Retail and Corporate Marketing teams to ensure aligned messaging, positioning, and timing. • Coordinate multiple concurrent initiatives with clarity, pace, and accountability. • Work with the data analytics team to define target segment groups and monitor campaign performance. • Establish clear KPIs and performance benchmarks for all campaigns. • Develop and execute a structured thought leadership agenda to elevate the external profile of Treasury & Global Markets. • Partner with senior business leaders to define strategic narratives and market positioning. • Manage content partners, agencies, and internal subject matter experts to produce high-quality insights, social media content, EDMs, whitepapers, and client-facing materials. • Ensure consistent amplification across owned and earned channels. • Design and support strategic client engagement initiatives, including events and targeted activations. • Align marketing initiatives with business priorities to strengthen client relationships and market presence. • Ensure event platforms are integrated into broader campaign and content strategies.

🎯 Requirements

• 10+ years of marketing experience, ideally within banking or financial services. • Strong track record in integrated campaign planning and cross-segment orchestration. • Proven ability to engage and influence senior leadership. • Demonstrated experience in thought leadership development, content strategy, and partner management. • Experience in client engagement activities and event-driven marketing. • Commercially driven with clear performance accountability. • Strategic maturity and executive presence, with a clear understanding of execution standards and what strong delivery looks like. • Ability to manage complexity, multiple stakeholders, and competing priorities with confidence and discipline. • Strong copywriting skills and ability to craft impactful campaign messaging. • Proactive, flexible and capable of working independently and as part of a team.

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development

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