CRM Team Lead

October 27

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Massive Rocket | Data & CRM Consultancy

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B2B • Enterprise • Marketing

Massive Rocket is a global data and CRM consultancy that operates at the intersection of modern marketing, product, and engineering. Specializing in Snowflake and Braze, Massive Rocket helps digital marketing teams connect with product and engineering departments to deliver personal, relevant, and human customer experiences at scale. The company offers a range of services including customer data management, customer engagement, marketing technology solutions, data engineering, and analytics. Massive Rocket collaborates with leading technology providers to assist in the deployment, integration, and operation of marketing technology stacks.

51 - 200 employees

🤝 B2B

🏢 Enterprise

📋 Description

• Oversee a team of up to 10 CRM Consultants, ensuring adherence to the standards and practices of the Practice and Massive Rocket. • Ensure that CRM Consultant work is held accountable according to Massive Rocket standards for quality, speed, and execution. • Conduct regular one-on-one meetings with team members for performance feedback, skill development, and growth according to the Capability Matrix. • Participate in the recruitment process and candidate selection to ensure the team is staffed with skilled individuals who align with the team's objectives and culture. • Lead the execution of CRM initiatives within the Braze platform across various channels. • Configure and customize the Braze platform to implement agreed-upon strategies and campaigns. • Design and execute targeted marketing campaigns using Braze's messaging capabilities. • Utilize Braze's segmentation and personalization features to tailor campaigns to specific audience segments. • Collaborate with the strategy team or other relevant stakeholders to ensure alignment between strategy and execution. • Partner with clients to understand their needs and develop tailored solutions that deliver lasting results. • Manage and analyze large datasets to understand customer behavior and trends. • Utilize insights from data analysis to inform decision-making and optimize campaign performance. • Create relevant documents and reports, including measuring and reporting on the performance metrics of executed campaigns.

🎯 Requirements

• 10+ years of experience in CRM • 4+ years of experience in a team leadership or management position ( Head of CRM, CRM Team Lead) • 2+ years of Braze experience • Attention to detail, including QA of CRM Campaigns, Integrations & relevant documentation, ensuring accuracy and alignment with best practices • Strong knowledge of digital marketing • Proven ability in leveraging AI tools to enhance productivity in day-to-day professional tasks • Understanding of relational databases and data structures • Proactive mindset and ability to work in cross-functional teams • Strong interpersonal and communication skills gained through experience in a client service environment (e.g., agency, client-facing role..etc) • Experience working an agency setting or client facing roles • C1 level of English proficiency.

🏖️ Benefits

• Fast-moving environment – you will never stop learning and growing • Supportive and positive work culture with an emphasis on our values • International presence – work with team members in Europe, the US, and around the globe • 100% remote forever • Career progression paths and opportunities for promotion/advancement • Organised team events and outings