Country Manager

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September 15

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Match Group

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B2C • Technology

Match Group is a global technology company that focuses on connecting people and creating meaningful relationships through its innovative platforms and applications. With a presence in over 40 languages, Match Group has facilitated millions of connections worldwide, significantly impacting how relationships are formed in the modern digital age. The company's diverse offerings include applications and technologies that cater to different demographics and societal segments, embracing diversity and inclusion. Match Group emphasizes trust, safety, and privacy, ensuring a secure and positive user experience. Its mission is to foster deeper connections across a broad spectrum of users, and it actively contributes to more inclusive tech connections through its initiatives.

1001 - 5000 employees

Founded 1995

👥 B2C

📋 Description

• Set up and implement the end-to-end brand strategy and be responsible for achieving brand and business growth in Thailand. • Develop integrated weekly/monthly/quarterly marketing strategies and campaigns to drive revenue, equity, and user base expansion. • Design and execute marketing campaigns that resonate with Thai culture, youth, and Gen Z across brand, partnerships, media, social, PR, and beyond. • Orchestrate activations and multi-channel storytelling; lead development of marketing collateral and content with agency partners. • Manage a multi-channel marketing strategy across digital, social, offline, performance, PR, business development and partnerships. • Oversee execution of localized CRM, PR, IRL, growth, brand, performance, and influencer marketing initiatives. • Ensure marketing efforts align with country goals and manage fiscal budgets effectively to maximize marketing effectiveness and efficiency. • Partner cross-functionally with product/engineering, analytics, other regions, and other Match Group brands to align on marketing strategies. • Provide clear local consumer insights, product usage data, cultural nuances, and user behavior guidance. • Drive growth strategy to achieve targets and maintain Tinder brand health in Thailand. • Report directly to the Vice President of Asia & Middle East; build culture, lead the local team, and drive growth.

🎯 Requirements

• A brand builder, minimum 8–10+ years leading consumer brands, with experience in youth, culture, or digital-first companies. • Strong business acumen with proven track record of driving user & revenue growth. • Proven track record across all marketing disciplines with full-funnel experience. • Skilled in extracting and leveraging consumer insights to inform brand campaign strategies and executions. • Deep understanding of Thai consumer behavior, media landscape, social trends, and culture, especially among Gen Z. • Entrepreneurial mindset: strategist and do-er; hands-on leader with start-up mentality and willingness to take risks. • Team leadership experience and ability to set clear and challenging goals within a metrics-driven organization. • Ability to thrive in fast-paced environments; comfortable with ambiguity and adapting to change. • Fluency in Thai and English is a must. • Optional: Mobility and experience in other Southeast Asian countries (plus).