Creative Strategist

Job not on LinkedIn

🔥 5 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $145k - $170k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Maven Clinic

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2014

⚕️ Healthcare Insurance

📡 Telecommunications

🧘 Wellness

Healthcare Insurance • Telecommunications • Wellness

Maven Clinic is a pioneering telehealth provider dedicated to women's and family health. The company offers comprehensive support through various life stages, such as fertility, maternity, parenting, and menopause. Maven Clinic combines clinical expertise with an intuitive virtual care model to deliver improved health outcomes and lower costs for families around the world. With a focus on personalized care, it connects members to on-demand specialists to address their clinical, emotional, and financial needs seamlessly.

📋 Description

• Own the creative strategy for paid acquisition, developing and maintaining a weekly and monthly brief cadence across Meta, TikTok, and other paid channels; treat brief quality as the highest-leverage part of the job • Translate performance data into creative direction, analyzing what's working across hook rate, hold rate, CTR, and CVR, and turning those learnings into actionable briefs • OwnSee creative from brief through execution, working directly with designers, editors, and AI platforms to bring concepts to life • Write platform-native UGC scripts and collaborate with creators, talent, and editors to ensure authenticity, narrative clarity, and optimized calls to action • Use AI creative tools (video generation, copy iteration, image tools) to generate and test ad variants at speed, increasing creative velocity and expand test coverage testing surface • Develop a systematic approach to creative testing: hypotheses, angles, hooks, and structured experiments focused on acquisition efficiency and conversion • Maintain consistent creative volume to support scaling paid budgets, owning the operational layer (asset library, naming conventions, agency handoffs) that determines how fast the creative layer can move • Build and maintain a competitive creative intelligence practice, staying current on what's working in the market, particularly in health and wellness • Own UGC and influencer creative strategy, including frameworks for sourcing, briefing, scripting, and testing creator content as a performance channel • Ensure all creative output meets healthcare advertising guidelines and platform policies

🎯 Requirements

• 4–6 years in creative strategy, performance marketing, or growth, with experience meaningful time in consumer health, wellness, or DTC subscription • A hybrid creative and performance mindset: you know what makes creative convert, not just what looks good, and can diagnose whether a problem is a hook rate issue or a hold rate issue • Proven track record writing briefs and UGC scripts that have moved metrics; strong POV on direct response formats, hooks, and what earns trust in a health context • Hands-on experience with AI creative tools (video generation, copy iteration, synthetic testing), actively using these to move faster and test more • Fluency in key performance metrics (hook rate, hold rate, CTR, CVR, CPA, LTV:CAC) and experience using data to drive creative decisions • Experience owning the full UGC pipeline: sourcing, scripting, briefing, and testing creator content at scale • Comfortable owning both the strategic and operational sides of creative production; you build process where none exists and keep velocity high

🏖️ Benefits

• Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics. • Whole-self care through wellness partnerships • Hybrid work, in office meals, and work together days • 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+) • Annual professional development stipend and access to a personal career coach through Maven for Mavens • 401K matching for US-based employees, with immediate vesting