Senior Product Marketing Manager, Fertility – Family Building

November 17

Apply Now

Receive Emails with Similar Jobs

Maven Clinic

WebsiteLinkedInAll Job Openings

Healthcare Insurance • Telecommunications • Wellness

Maven Clinic is a pioneering telehealth provider dedicated to women's and family health. The company offers comprehensive support through various life stages, such as fertility, maternity, parenting, and menopause. Maven Clinic combines clinical expertise with an intuitive virtual care model to deliver improved health outcomes and lower costs for families around the world. With a focus on personalized care, it connects members to on-demand specialists to address their clinical, emotional, and financial needs seamlessly.

201 - 500 employees

Founded 2014

⚕️ Healthcare Insurance

📡 Telecommunications

🧘 Wellness

📋 Description

• Develop clear, memorable, and differentiated product messaging for Maven’s Fertility & Family Building solutions that resonates with target audiences, including employers and health plans. • Create original storytelling that builds urgency in the fertility and family-building category, highlights Maven’s clinically managed approach, and connects buyers to the life-changing family journeys Maven supports. • Define market segments and personas, and develop value propositions that resonate with these audiences. • Create sales materials (e.g., pitch decks, one-pagers, FAQs) to enable GTM teams to effectively communicate product value. • Train commercial teams on product positioning, messaging, and updates. • Partner with Product Management, Marketing, Communications, and Sales to lead go-to-market planning and execution for new product launches, features, and campaigns. • Partner with Maven’s Clinical & Research teams to demonstrate how Maven’s evidence-based programming leads to healthier outcomes and cost savings for employers and health plans. • Partner with Sales to gather feedback on positioning and refine strategies based on market response. • Partner with Customer Success to develop case studies, testimonials, and success stories. • Partner with Maven Product Marketing Research & Intelligence to regularly analyze and report on market trends and competitive movements within fertility and family benefits.

🎯 Requirements

• 8+ years of experience in Product Marketing, 3+ years of experience within healthcare, fertility, or benefits • B2B go-to-market experience—within healthcare, fertility, or benefits preferred. • Creative storytelling skills—the ability to quickly connect with an audience and distill complex concepts into simple, intuitive, and compelling narratives. • Ability to quickly learn a complex product and synthesize that into simple, high value messaging for commercial teams and the market. • Commercial mindset and high energy to win new business. • This role requires active work authorization in the US.

🏖️ Benefits

• Health insurance • 401K matching for US-based employees, with immediate vesting • 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+) • Annual professional development stipend and access to a personal career coach through Maven for Mavens • Whole-self care through wellness partnerships • Hybrid work, in office meals, and work together days • Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.