Lead Brand & Social Media Strategy

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Mawave

WebsiteLinkedInAll Job Openings

51 - 200 employees

📣 Marketing

🛍️ eCommerce

📱 Media

Marketing • eCommerce • Media

Mawave is a leading social media agency in Europe, specializing in delivering measurable social media outcomes through a combination of media, data, and creativity. They provide a range of services including paid ads and media, content creation, data and analytics, creator and influencer collaborations, and channel management. With a team of over 100 experts, Mawave focuses on optimizing social media strategies for their clients. They help brands translate their presence effectively onto platforms like Meta, TikTok, and Pinterest, assisting them in targeting new customers and enhancing engagement through data-driven insights and creative content.

📋 Description

• You are responsible for the brand strategies of our largest clients • Develop and evolve these strategies and integrate them with Mawave's social media ecosystem • Create forward-looking strategic concepts and establish clear brand and social media frameworks • Leverage targeted trend and market research • Manage close collaboration between your team and our media and creative teams • Advise clients as a strategic sparring partner at C-level • Lead a team of Strategy Consultants

🎯 Requirements

• At least seven years of solid professional experience • Strong focus on strategic brand management and brand strategy • Experience in the 360° marketing environment • Deep social media expertise • Ability to conduct in-depth competitor analyses • Translate precise consumer insights into concrete, effective action plans • Confident presence in client-facing situations • Experience leading strategy teams

🏖️ Benefits

• Great team spirit & collegial atmosphere with flat hierarchies • Plenty of fun combined with high professionalism & exciting projects • Flexible working hours and the option to work from home • 30 days of vacation per year • Workation & Sabbatical: Shape a flexible, unique work routine with up to 3 months of workation, or consciously recharge with a sabbatical of up to two months • Non-cash benefit or EGYM Wellpass: Shop for your summer outfit or access over 8,000 sports and wellness offers — on top of your salary • Tax-free meal allowance: In addition to drinks & snacks, you will receive a €7.50 meal allowance per day • Mobility allowance: Use public transport and receive €32 per month • Multiple team events & after-work events per year, such as rooftop BBQs, ski trips, or retreats • Modern, bright office in Munich with city views and excellent public transport links • Your own MacBook for work