Senior Social Media Manager

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Next Lotto

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

🎲 Gambling

👥 B2C

Gambling • B2C

Next Lotto is a German company that develops state-licensed, consumer-facing digital lottery services and mobile apps. Since 2010 it has operated popular products like Clever Lotto and Lotto Scanner, enabling users to buy online lottery tickets, track jackpots and results, scan paper tickets, and form and manage Tipp Teams (syndicates). The company emphasizes user-centered, secure and transparent features (limits for responsible play, notifications, analytics) and provides an underlying integration platform (Lottokit) used by other operators. Next Lotto is also active in crowdfunding and positions itself as a technology-driven digitalization partner for the state lottery market in Germany.

📋 Description

• You own the content plan for Instagram, TikTok and LinkedIn — from planning and briefing to publication. • You brief and coordinate our Creative Team, Motion designers, marketing colleagues and other stakeholders. • You manage our community at scale and actively engage with comments, DMs and user-generated content. • You oversee influencer and UGC collaborations end-to-end — from selection through briefing and content review to performance tracking. • You coordinate paid-social storytelling together with the UA Manager and ensure alignment between organic and paid activities (without direct responsibility for paid ads). • You measure and report relevant social KPIs weekly and monthly — reach, engagement, follower growth as well as app-install and tip-team attribution. • You work closely with Legal to ensure compliance with regulatory requirements (especially GlüStV, GGL) without restricting creative approaches. • You are on-site for major brand activations to produce content and generate maximum attention. • You identify and test new channels such as Pinterest, Reddit and others.

🎯 Requirements

• At least 5 years of experience in social media management. • Ideally 3+ years with channel responsibility for a German B2C consumer brand. • Proven success in generating measurable app installs or user acquisition through organic and influencer-driven initiatives — not just reach. • Experience managing influencer and creator collaborations with clearly measurable results. • Demonstrable growth of organic channels (portfolio / case studies required). • Solid platform expertise in at least two of the following: Instagram, TikTok, LinkedIn. • Strong analytical skills in interpreting engagement, attribution and conversion data and building meaningful dashboards. • Experience collaborating with Creative teams (video, design, copy). • Hands-on experience in video editing (e.g., CapCut, Premiere, basic After Effects knowledge). • Native-level German in spoken and written form, including strong copywriting skills.

🏖️ Benefits

• Competitive salary and trust-based/flexible working hours. • 30 vacation days per year. • 2 additional company holidays (Dec 24, Dec 31). • Generous learning and development budget. • Distinctive team events. • Innovative benefits program. • Open, honest and direct communication. • A feedback meeting every quarter to grow together. • Everything you need for your workday: MacBook, headphones, and more. • A modern and inspiring workspace in Berlin or in Konstanz on Lake Constance. • One learning day per month and a generous development budget for your personal growth. • Buddy program: an experienced teammate supports you from day one to help with onboarding.