Marketing Creative Director, DTC

🕒 April 24

🗽 New York – Remote

🗽 New York – Remote

💵 $150k - $210k / year

⏰ Full Time

🔴 Lead

🧑‍🎨 Art Director

🦅 H1B Visa Sponsor

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Maximus

WebsiteLinkedInAll Job Openings

11 - 50 employees

⚕️ Healthcare Insurance

🧘 Wellness

💊 Pharmaceuticals

💰 $10M Series A on 2022-08

Healthcare Insurance • Wellness • Pharmaceuticals

Maximus is a company focused on enhancing men's health, particularly through innovative hormone therapies such as testosterone replacement therapy (TRT). They offer a wide range of treatments and products designed to increase testosterone levels, improve performance, and support weight loss and hair regrowth. Utilizing a network of licensed physicians, Maximus provides technology-driven healthcare solutions, including at-home lab tests and prescription protocols, all aimed at optimizing men's wellness. Their services emphasize convenience and accessibility through online consultations and advanced treatment options.

📋 Description

• Define and evolve Maximus's visual identity across all touchpoints, ensuring our brand reflects our position at the intersection of science, technology, and human potential • Develop and maintain comprehensive brand standards that scale across digital, physical, and emerging platforms • Create and continuously refine our brand book, establishing it as the north star for all creative expression • Partner with executive leadership to translate business objectives into compelling creative strategies • Build and optimize a high-velocity creative asset generation engine capable of producing premium content at scale • Implement systems and workflows that balance creative excellence with the demands of a fast-growing performance medicine company • Establish metrics and KPIs to measure creative impact and continuously improve output quality and efficiency • Drive adoption of emerging creative technologies and AI tools to accelerate production without compromising quality • Recruit, mentor, and lead a world-class creative team including designers, copywriters, motion designers, and production specialists • Foster a culture of creative excellence, experimentation, and accountability • Develop clear career paths and growth opportunities for team members • Balance in-house capabilities with strategic external partnerships and agencies • Collaborate closely with Marketing, Product, and Growth teams to ensure creative amplifies business objectives • Partner with the clinical and science teams to translate complex medical concepts into accessible, engaging content • Work with Technology teams to ensure seamless creative implementation across digital platforms • Support Sales and Partnership teams with materials that accelerate business development • Oversee all creative output including campaigns, digital experiences, product design elements, environmental design, and content creation • Ensure every creative touchpoint reinforces Maximus's position as the premium leader in performance medicine • Champion innovative approaches that differentiate Maximus in a crowded wellness landscape • Maintain hands-on involvement in flagship projects while effectively delegating and empowering the team

🎯 Requirements

• 8+ years of creative leadership experience, with at least 3 years building and managing creative teams • Proven track record of building brands in health, wellness, technology, or premium consumer sectors • Deep expertise in brand development, visual systems, and multi-channel creative execution • Experience building high-performance creative operations that balance quality with velocity • Portfolio demonstrating breakthrough creative work that drives measurable business results • Strong understanding of digital-first creative and emerging platforms • Exceptional communication skills with ability to present to and influence C-level stakeholders • Bachelor's degree in Design, Fine Arts, Marketing, or related field (MFA or advanced degree preferred)

🏖️ Benefits

• Full Suite: Medical, Dental, Vision, Life Insurance • Flexible vacation/time-off policies • Liquidity of options whenever available • Extended options exercise window for loyal employees (3 months for every year of service; e.g. 1 year for 4+ year employees)