Paid Acquisition Specialist - Global & High-Risk Markets

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July 23

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MDN Group

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Finance • B2B • Enterprise

MDN Group is a strategic and corporate finance advisory firm with over 20 years of experience. The company specializes in mergers and acquisitions, corporate finance, and strategic advice, helping clients to achieve their best strategic goals. MDN Group prides itself on professionalism, efficiency, independence, and the applicability of solutions, leveraging extensive expertise, experience, and industry insight. Their international presence allows them to serve a wide range of clients across various industries.

11 - 50 employees

Founded 2003

💸 Finance

🤝 B2B

🏢 Enterprise

📋 Description

• We are seeking a Paid Marketing Specialist to join our team and play a leading role in driving our digital marketing efforts across specialized advertising networks and global markets. • In this position, you will get the chance to step into the dynamic world of digital marketing, working on international campaigns and collaborating with a diverse team of skilled professionals. • You will lead the paid acquisition process for digital campaigns in collaboration with product managers and the marketing team, with a particular focus on adult industry advertising networks and global market penetration. • Your responsibilities will include creating, executing, and maintaining paid advertising campaigns across specialized ad networks including adult-focused platforms such as TrafficJunky, Sol Ads, and similar networks. • You will develop and implement risk mitigation strategies to prevent account blocking and closure based on industry-specific challenges. • You will facilitate creative specs for asset creation and delivery, identify and communicate any issues related to creative, landing pages, and campaigns, and ensure that all creatives follow platform-specific ad policies and publication specifications. • We are looking for someone who can recommend campaign tracking setups with internal teams, perform A/B testing across different markets and languages, and report conclusions. • You will debug and troubleshoot issues with campaign delivery, performance, and discrepancies, provide reporting and campaign technical support, and interact with internal teams and partners. • Your role will also include developing global and multi-lingual paid strategies to maximize reach across diverse markets, as well as identify process inefficiencies and ways to improve the operations workflow.

🎯 Requirements

• Minimum 2 years of experience as a Paid Marketing Specialist, PPC Specialist, or similar role with proven experience in paid acquisition • Essential : Working experience with adult industry advertising networks including TrafficJunky, Sol Ads, and similar specialized platforms • Essential : Demonstrated ability to mitigate risks of account blocking/closure based on industry-specific challenges and platform policies • Essential : Experience developing and executing global and multi-lingual paid marketing strategies • Working experience using various third-party ad networks and multiple ad formats (dynamic creative, rich media, mobile, video) • Very strong analytical and reporting skills with ability to analyze performance across different markets • Deep understanding of digital advertising workflow and media vocabulary (impressions, CPM, conversions, etc.) • Understanding of and experience with media vendor relationships, particularly in specialized verticals • Experience working with ad verification, viewability, compliance, and ROI study implementation • Basic knowledge of HTML and JavaScript codes for the purpose of configuring campaigns and their tracking • Knowledge of audience targeting and data-driven audience tactics across different demographics and geographies • High self-organization skills with an ability to manage multiple projects with tight deadlines across different time zones • Self-motivation and drive with the ability to execute as part of a multi-functional team • Experience with digital campaigns in regulated or high-risk industries • Attention to detail and understanding of compliance requirements • Passion for digital marketing and curiosity towards the tech industry • Orientation toward providing excellent client service and following through on requests • Preferred : Experience with localization and cultural adaptation of marketing campaigns • Preferred : Knowledge of international payment processing and geo-specific regulations