Medialicious Ltd
Media • B2B
Medialicious Ltd is a digital advertising and marketing services agency that helps businesses scale growth across affiliates, paid social, paid search, SEO and programmatic channels. They provide creative production (landing pages, video, banners), tracking and attribution expertise for web and app, conversion optimization, and data-driven ad optimization and scaling. The company also offers social media management and influencer/affiliate marketing services.
Senior Creator Manager
2 days ago
Medialicious Ltd
Media • B2B
Medialicious Ltd is a digital advertising and marketing services agency that helps businesses scale growth across affiliates, paid social, paid search, SEO and programmatic channels. They provide creative production (landing pages, video, banners), tracking and attribution expertise for web and app, conversion optimization, and data-driven ad optimization and scaling. The company also offers social media management and influencer/affiliate marketing services.
📋 Description
• Develop and lead the overarching creator strategy across all brands, shaping how creators drive awareness, engagement, and acquisition throughout the funnel. • Define the creator portfolio mix (macro, mid-tier, micro, streamers, influencers) to meet brand and performance objectives. • Build and refine the creator operating model including sourcing frameworks, contracting structures, compensation models, content guidelines, and performance levers. • Identify new growth opportunities across YouTube, Twitch, Kick, Instagram, Facebook, TikTok, and emerging platforms to increase scale and competitive advantage. • Build and manage high-value relationships with creators, streamer talent, agencies, and management teams—focusing on long-term partnership health and predictable output. • Oversee the end-to-end creator lifecycle: sourcing, strategic planning, vetting, negotiation, briefing, activation, optimization, and ongoing iteration. • Develop a reporting and tracking solution, using both existing and exploring new tools, to allow campaign KP measurements from soft awareness numbers to clicks and conversions. • Partner cross-functionally with Performance channel owners, CRM, Creative, BI/Analytics, and Product to ensure creator initiatives ladder into broader channel strategies and business goals. • Develop and champion a rigorous testing agenda for formats, hooks, creators, and integrations across paid and organic distribon. • Ensure all creator content adheres to regulatory, platform, and market-specific compliance requirements for social casino.
🎯 Requirements
• 4–6+ years of experience leading influencer/creator/streamer programs end-to-end, ideally within gaming, social casino, iGaming, entertainment, or mobile apps. • Demonstrated success running performance-driven creator programs with measurable KPIs (CTR, CPV, CPA, ROAS). • Strong expertise in creator analytics, audience assessment, brand safety, and performance evaluation. • Excellent negotiation, communication, and partnership management skills. • Highly organized, proactive, and capable of leading multiple initiatives simultaneously in fast-paced environments. • Fluent in English.
🏖️ Benefits
• Health insurance • Flexible work arrangements • Professional development • Paid time off
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