Search Marketing Specialist

🔥 0 minutes ago

⛰️ Colorado, Florida, +5 more states – Remote

⛰️ Colorado – Remote 🐊 Florida – Remote 🏈 Ohio – Remote 🍂 Massachusetts – Remote ❄️ Minnesota – Remote 🔔 Pennsylvania – Remote 🤠 Texas – Remote

💵 $55k - $60k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 SEO Marketing

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MediaNews Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

MediaNews Group

📋 Description

• Creating and managing a book of paid search campaigns across a variety of industries • Analyzing campaign performance using a variety of programs including Google Analytics • Keyword research and expansion, ad copy creation, competitive benchmarking • Provide proactive and strategic campaign recommendations on a regular basis • Implementing advanced campaign additions including Pmax and dynamic remarketing • Work closely with other departments in the company and vendors for successful campaigns • QA campaigns before launching • Assess landing pages used in search engine marketing campaigns • Create campaign reports • Monitor new trends in Search and make recommendations to client-facing staff

🎯 Requirements

• Bachelor's Degree or equivalent experience • 3-5 years managing campaigns on Google Ads and Microsoft Ads • Excellent verbal and written communication skills • Extensive knowledge of Google Analytics or other third party analytics and optimization tools • Ability to multi-task and work within firm deadlines • Ability to interact with all levels of the organization • Prior experience with PPC and SEO management platforms • Proficiency in Excel and strong quantitative skills • Basic HTML and CSS knowledge, and experience with tag managers is a plus.

🏖️ Benefits

• medical insurance • dental insurance • life insurance • disability insurance • 401k • paid time off • select paid holidays