Senior Analyst, Advertising Insights – Strategy

🕒 2 days ago

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MediaRadar, Inc.

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2007

☁️ SaaS

Advertising • SaaS

MediaRadar, Inc. is an award-winning advertising intelligence platform designed to support media sales and advertising planning. With over 4 million brands and comprehensive contact information, MediaRadar is a go-to solution for media sellers and buyers, providing insights into advertising data across various formats. The platform is widely used in the media and ad tech industry for prospecting, media buying, planning, and sales enablement. MediaRadar leverages AI-powered solutions to deliver actionable advertising intelligence, helping users make informed decisions for better media mix and revenue growth.

📋 Description

• Partner with clients, Commercial teams, and Custom Project Managers to understand business goals and key use cases, delivering tailored analytics solutions that support strategic objectives. • Conduct in-depth analyses of competitive advertising activity across current and emerging media channels to uncover market trends, share shifts, and creative strategy changes, leveraging MediaRadar paid media data and key public sources. • Customize, normalize, and transform complex datasets to align with clients’ market perspectives, producing clear narratives and actionable insights. • Design, implement, and oversee advanced, client-tailored reporting and analytics solutions—such as line-of-business landscape analyses, share-of-spend reports, and other customized insights, including ad hoc requests—to inform strategic planning and support data-driven decision-making. • Ensure data integrity by validating accuracy, investigating anomalies, and troubleshooting discrepancies. • Serve as the primary point of contact for client stakeholders within research and competitive intelligence teams. • Collaborate with clients to identify business priorities, create tailored analytics solutions, and prepare statements of work for each engagement. • Lead presentations and consultation sessions to deliver insights. • Partner with account and product teams to communicate client feedback and influence roadmap priorities. • Partner with clients to coordinate priorities, ensure timely delivery of work, and maintain accurate records of hours spent on each project.

🎯 Requirements

• Bachelor’s degree in Marketing, Business Analytics, Media/Communications, or a related field. • 3–5+ years of experience in advertising analytics, consulting, market research, media agency strategy, and/or competitive intelligence. • Strong command of advertising metrics and media performance analytics • Proficiency with ad intelligence and data visualization tools • Excellent communication skills with the ability to lead client conversations and present to senior stakeholders. • High attention to detail, structured problem-solving approach, and ability to manage multiple priorities.

🏖️ Benefits

• Medical, Dental & Vision Insurance • 401k with Company Match • Flexible PTO • Commuter Benefits • Gym Discounts • Summer Fridays