Paid Media Manager

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MedPro Disposal

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2009

🤝 B2B

📋 Compliance

B2B • Compliance

MedPro Disposal is a U. S. -based medical waste management company that provides regulated waste collection, handling and disposal services to healthcare and related facilities. They offer medical and biohazard waste pickup, sharps container and pharmaceutical disposal (including DEA-regulated controlled substances), hazardous waste services, secure data/document destruction, and compliance training (OSHA, HIPAA, PCI). MedPro Disposal serves hospitals, physician and dental practices, long-term care, labs, funeral homes and other healthcare providers, emphasizes cost savings and environmental methods (autoclave/steam sterilization, fuel-efficient transport), and supports nationwide operations and mail-back solutions.

📋 Description

• Own and manage all paid media campaigns across Google Ads (Search, Display, Performance Max, YouTube), Meta (Facebook, Instagram), and Reddit — from strategy through daily execution. • Maintain full ROAS accountability across every channel and campaign; proactively optimize bids, audiences, creatives, and landing page alignment to protect and improve return. • Manage budget pacing and reallocation across channels in real time — acting on performance signals without waiting to be asked, and documenting every reallocation decision. • Execute ABM-aligned paid campaigns that target defined account lists and personas across both MedPro Disposal and MP1 Solutions brands. • Maintain a live test roadmap at all times: document hypotheses, design structured A/B and multivariate experiments, execute cleanly, and scale what works. • Own the full testing lifecycle — from creative concept and audience segmentation through performance measurement and scaled deployment. • Continuously audit and improve campaign structure, keyword strategy, match types, negative lists, and Quality Scores across Google campaigns. • Identify and act on emerging paid channel opportunities and platform features before competitors do. • Deliver clear, weekly performance reports covering spend, ROAS, CPA, and incremental MQL volume by channel — with context and forward-looking recommendations, not just numbers. • Build and maintain live dashboards in Looker Studio (or equivalent) that give the Director of Marketing and leadership real-time visibility into paid performance. • Connect paid media performance to Salesforce pipeline data to track MQL-to-opportunity and MQL-to-close attribution by channel. • Surface competitive intelligence and market insights from paid data to inform broader marketing strategy. • Brief and collaborate with creative teams on ad assets, ensuring every piece of paid creative is built to convert within platform constraints and brand standards. • Use Adobe Creative Suite to make lightweight edits and adaptations to ad creative independently — resizing, copy adjustments, format variations — without requiring designer involvement for every iteration. • Ensure paid messaging and landing page experience are tightly aligned across both MedPro Disposal and MP1 Solutions, respecting distinct brand voices and buyer personas.

🎯 Requirements

• 3+ years of hands-on paid media management experience, with demonstrable ROAS and CPA results across Google Ads and Meta — not just campaign setup, but optimization and growth. • Direct experience running B2B paid campaigns, ideally in a multi-brand or agency environment managing multiple accounts simultaneously. • Proven ABM paid media experience: targeted account list campaigns, persona-based audience segmentation, and funnel-stage sequencing across platforms. • Strong command of Google Ads platform (Search, Display, PMax, YouTube) including Smart Bidding, keyword strategy, Quality Score optimization, and conversion tracking. • Solid Meta Ads experience: custom audiences, lookalike strategies, campaign budget optimization, and creative testing frameworks. • Reddit Ads experience, or demonstrated ability and willingness to own a new platform quickly. • Proficiency with Google Analytics 4, Google Tag Manager, and Looker Studio for tracking, attribution, and reporting. • Salesforce familiarity — able to connect paid media activity to CRM pipeline data and report on MQL attribution. • Working proficiency with Adobe Creative Suite (Photoshop, Illustrator, or equivalent) for independent creative adaptations. • Asana or equivalent project management tool experience — able to manage their own workload, test roadmap, and deliverables without micromanagement. • High proficiency with AI tools applied to paid media: prompt-based ad copy generation, creative variation testing, performance analysis, and workflow automation. This is not optional — we expect this person to use AI as a core part of how they work. • Excellent written English communication skills for reporting, creative briefs, and cross-team collaboration. • Must be available to overlap with U.S. Central Standard Time (CST) business hours.

🏖️ Benefits

• Competitive hourly rate of $35–$60/hour (based on experience, channel expertise, and track record in driving pipeline and revenue) • Part-time contract role (20 hours/week) with flexible scheduling and required overlap with U.S. Central Standard Time (CST) • Direct ownership of paid media performance across Google, Meta, and other acquisition channels —with clear impact on pipeline and revenue • Close collaboration with marketing leadership, web, and analytics teams to drive full-funnel optimization • A performance-driven environment where success is measured by ROAS, CPL, conversion rates, and pipeline contribution • Opportunity to work within a high-growth, data-driven organization leveraging automation and AI in marketing workflows • Potential for contract extension or expanded scope based on performance and business needs