CRO Partner Marketing Manager

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October 16

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Medrio

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Biotechnology • Pharmaceuticals • Healthcare Insurance

Medrio is a company that specializes in providing advanced technology solutions for clinical trials. They offer a range of services including Clinical Data Management Systems (CDMS/EDC), electronic Clinical Outcome Assessments (eCOA/ePRO), eConsent, and Randomization and Trial Supply Management (RTSM). Medrio's integrated platform allows for efficient data collection and management, optimizing workflows and enhancing participant engagement during clinical research. The company's solutions cater to various industries such as MedTech, Pharma & Biotech, and Clinical Research Organizations (CROs).

51 - 200 employees

Founded 2011

🧬 Biotechnology

💊 Pharmaceuticals

⚕️ Healthcare Insurance

💰 $30M Venture Round on 2017-05

📋 Description

• Develop and execute comprehensive marketing strategies for 15-20 key CRO partnerships • Build and maintain strong relationships with CRO business development, marketing, and clinical operations teams • Create partner-specific value propositions and go-to-market strategies • Conduct regular business reviews with CRO partners to assess performance and identify growth opportunities • Negotiate co-marketing agreements and partnership terms • Design and implement joint marketing campaigns with CRO partners including webinars, conferences, and thought leadership content • Develop partner enablement materials including sales tools, case studies, competitive battle cards, and product training resources • Create co-branded marketing collateral and digital assets that resonate with sponsor audiences • Manage partner portal content and ensure CRO teams have access to current marketing materials • Drive qualified lead generation through CRO partner channels targeting pharmaceutical and biotech sponsors • Collaborate with CRO business development teams to identify and pursue high-value opportunities • Support deal qualification and closure activities by providing marketing intelligence and competitive insights • Track and report on partner-sourced pipeline, bookings, and revenue attribution • Monitor CRO industry trends, competitive landscape, and market opportunities • Analyze partner performance metrics and optimize programs for maximum ROI • Identify emerging CRO partners and assess strategic fit for potential partnerships • Provide market feedback to product marketing and sales teams • Partner closely with sales teams to ensure alignment on CRO account strategies • Work with product marketing to develop partner-specific messaging and positioning • Collaborate with marketing operations to track partner campaign performance and attribution • Support customer success teams in managing existing CRO client relationships

🎯 Requirements

• Bachelor's degree in Marketing, Business, or Life Sciences • 5-7 years of B2B marketing experience, preferably in clinical research technology or pharmaceutical services • 3+ years of partner/channel marketing experience • Proven track record of driving revenue growth through partner channels • Experience working with CROs, pharmaceutical companies, or clinical research organizations strongly preferred • Deep understanding of clinical trial processes, regulatory requirements, and CRO business models • Strong relationship-building skills with ability to influence without authority • Excellent written and verbal communication skills • Experience with marketing automation platforms (HubSpot, Marketo, Pardot) • Proficiency in CRM systems (Salesforce preferred) • Data-driven mindset with strong analytical and reporting capabilities • Project management skills with ability to manage multiple complex partnerships simultaneously • Strategic thinker who can also execute tactical initiatives • Comfortable working in a fast-paced, high-growth environment • Self-motivated with strong ownership mentality • Excellent negotiation and presentation skills • Ability to travel 25-30% for partner meetings, conferences, and industry events

🏖️ Benefits

• Competitive base salary commensurate with experience • Performance-based bonus tied to partner channel results • Comprehensive health, dental, and vision insurance • 401(k) with company matching • Flexible PTO policy • Professional development opportunities and conference attendance • Remote work flexibility with quarterly in-person team meetings