
B2B • Marketing • SaaS
Marigold is a company that specializes in AI-powered relationship marketing solutions. It offers a variety of products and services designed to help businesses build, maintain, and strengthen customer relationships. Their offerings include email marketing, personalized campaigns, and cross-channel customer engagement tools through platforms like Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent, and Vuture. Marigold aims to enhance marketers' capabilities in data management, Real-time personalization, and customer loyalty, servicing industries such as agencies, financial services, higher education, media, and retail. Their goal is to transform marketing efforts into long-standing, meaningful customer relationships that maximize lifetime customer value.
5 hours ago
🏈 Alabama – Remote
🌵 Arizona – Remote
+31 more states
💵 $180k - $200k / year
⏰ Full Time
🟠 Senior
🎁 Product Marketing

B2B • Marketing • SaaS
Marigold is a company that specializes in AI-powered relationship marketing solutions. It offers a variety of products and services designed to help businesses build, maintain, and strengthen customer relationships. Their offerings include email marketing, personalized campaigns, and cross-channel customer engagement tools through platforms like Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent, and Vuture. Marigold aims to enhance marketers' capabilities in data management, Real-time personalization, and customer loyalty, servicing industries such as agencies, financial services, higher education, media, and retail. Their goal is to transform marketing efforts into long-standing, meaningful customer relationships that maximize lifetime customer value.
• Reposition Marigold in the Market: Lead efforts to redefine and clarify Marigold’s identity, crafting a differentiated narrative that articulates our value, vision, and role as the modern marketing cloud. • Drive Go-To-Market Excellence: Own the GTM strategy for product and feature launches, ensuring verticalized use cases, proof points, and customer stories demonstrate measurable ROI. • Develop Vertical-Specific Strategies: Build and activate vertical positioning, messaging, and value frameworks in partnership with Sales and Growth Marketing to engage key industry segments. • Empower Sales and Customer Success: Collaborate across teams to develop persona maps, competitive insights, and vertical playbooks that align with each segment’s unique challenges. • Lead, Coach, and Scale the PMM Function: Mentor a talented team of product marketers, fostering operational excellence and a culture of curiosity, innovation, and accountability. • Partner Cross-Functionally: Influence at the executive level, aligning Product, Sales, and Marketing to ensure customer insights translate into meaningful actions and measurable outcomes.
• 10–15+ years of experience in Product Marketing, with proven leadership in high-growth B2B SaaS or marketing technology organizations. • Demonstrated success operating in both sales-led and product-led environments. • Expertise in developing differentiated positioning and GTM strategies across multiple verticals. • Strong cross-functional leadership skills with a record of influencing executive stakeholders. • Exceptional storytelling, communication, and presentation abilities. • Experience building and scaling Product Marketing teams and fostering high performance through mentorship.
• Competitive benefits including: medical/dental/vision insurance, life/accident/disabilities insurance, supplemental health benefits, FSA, EAP and pet insurance • Generous time off (we call it Open Time Away) as well as paid holidays and a birthday benefit day off. • 401k plan with a company match on your contributions. • Employee-centric and supportive remote work environment with flexibility. • Support for life events including paid parental leave.
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