Field Marketing Manager

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Mentor Collective

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

📚 Education

👥 HR Tech

☁️ SaaS

Education • HR Tech • SaaS

Mentor Collective is a peer mentoring platform focused on higher education that aims to increase student engagement, retention, and sense of belonging. The platform connects students with mentors to provide support and actionable insights into their needs, thus helping institutions close equity gaps and improve student persistence. Mentor Collective is praised for its ability to scale high-impact mentorships without overburdening institutional staff, and it offers resources to aid various types of institutions, including colleges, universities, and technical colleges. The initiative is backed by notable education foundations such as the Lumina Foundation and ECMC Group.

📋 Description

• Demand Generation: Build and manage repeatable demand generation systems that ensure a steady stream of interest from our ICP. • Strategize and execute multi-channel campaigns, including events (like webinars and conferences), to ensure high visibility within target regions and topics. • Scoring Optimization: Own the definition and delivery of Sales Qualified Leads (SQLs). • Develop and maintain a clean, accessible lead scoring system within HubSpot and Salesforce to ensure contacts are routed to the right campaigns and sales reps at the optimal time. • Continuously refine lead criteria based on sales feedback and conversion data. • Automated Nurture: Transform our existing database into a revenue engine. • Design, build, and optimize automated, highly segmented nurture sequences that provide continuous value. • Ensure we stay top-of-mind for prospects not yet in a buying window, positioning our company as the primary choice when that window opens. • Expansion & LTV Maximization: Partner with Customer Success and Sales to identify expansion opportunities within our current partner base. • Execute targeted communications and customer-marketing initiatives that drive upsells, renewals, and increased Lifetime Value (LTV). • Tech Stack: Leverage HubSpot, Salesforce, and Gong to execute and analyze outreach. • Use Gong to analyze prospect sentiment and market objections, using those insights to refine messaging in real-time. • Ensure all data is accurately maintained to provide a single source of truth for the revenue team. • Data-Driven Iteration: Regularly analyze outreach data and funnel metrics to diagnose inefficiencies. You will be expected to propose and execute course corrections based on what the data shows is (or isn't) working, moving from hypothesis to execution with speed.

🎯 Requirements

• 4+ years of experience in Sales Development (SDR/BDR) or Demand Generation, specifically within a B2B SaaS environment. • Exceptional Copywriting: A proven ability to write conversion-oriented copy that feels human, professional, and aligned with a specific brand voice. • Technical Proficiency: Experience building workflows and managing data within HubSpot and Salesforce. • Problem-Solving and Collaborative Mindset: A self-starter who doesn’t wait for a playbook; you have a track record of diagnosing funnel gaps, working collaboratively, and initiating ownership to build the "fix." • Data Literacy: Comfortable using data to tell a story and make decisions; experience with Gong (or similar conversation intelligence tools) is highly preferred. • AI Fluency: Demonstrated ability to leverage AI tools to accelerate research, content ideation, and initial copy drafting. • Education: 4-year college degree or equivalent professional experience. • Market Awareness: Understanding of the higher education landscape, including institutional priorities, buying cycles, and decision-maker personas.

🏖️ Benefits

• 100% remote company • 5 Medical plans - all PPO plans • 1 Medical plan option is 100% employer-covered (employee-only tier) • 5 Dental/Vision plans • HSA, FSA, Dependent FSA options • Talkspace mental health therapy covered at no cost to the employee • Annual travel benefits to seek out-of-state care from specialists for reproductive and gender-affirming care • One Medical membership covered at no cost to the employee • Flexible PTO with a minimum requirement for employees • 12 Company holidays • Company-wide 'winter break' between Christmas & New Year each year • 401k benefits + Company Match • Stipend for WFH office setup • Flexible work schedule, ability to work remotely while traveling