Vice President of Marketing

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September 13

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Mentor Collective

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Education • HR Tech • SaaS

Mentor Collective is a peer mentoring platform focused on higher education that aims to increase student engagement, retention, and sense of belonging. The platform connects students with mentors to provide support and actionable insights into their needs, thus helping institutions close equity gaps and improve student persistence. Mentor Collective is praised for its ability to scale high-impact mentorships without overburdening institutional staff, and it offers resources to aid various types of institutions, including colleges, universities, and technical colleges. The initiative is backed by notable education foundations such as the Lumina Foundation and ECMC Group.

51 - 200 employees

Founded 2015

📚 Education

👥 HR Tech

☁️ SaaS

📋 Description

• Own and evolve Mentor Collective's new brand, expanding category presence and awareness • Re-architect and scale a modern, AI-augmented multi-channel demand generation strategy to deliver predictable, high-quality pipeline • Define content strategy and editorial voice; ensure thought leadership, campaigns, and sales assets are consistent and category-defining • Drive integrated performance marketing across digital advertising and SEO with measurable pipeline and revenue outcomes • Lead, redesign, and scale the BDR team for efficiency, impact, and data-backed performance • Operationalize AI across the marketing stack to accelerate insights, automate workflows, and personalize outreach at scale • Mentor and build a high-performing team that embraces experimentation, data, and accountability • Report directly to the Chief Operating Officer and take full ownership of the marketing function and the BDR team • Launch and scale rebrand to drive revenue impact and category creation

🎯 Requirements

• Data-Obsessed Storytelling: connect market signals, customer needs, and company strategy • Performance-First Mindset: metrics like pipeline health, conversion rates, and ROI guide decisions • Brand & Content Leadership: own company voice and scale a consistent, differentiated brand • Hands-On Builder: comfortable with strategy and executing campaigns, workflows, or content • AI Fluency: experienced in applying AI for personalization, content creation, campaign optimization, and analytics • Collaborative Leadership & Shared Integrity: skilled at building partnerships across Sales, Product, and Customer Success • Future Scanner: stays ahead of marketing technology trends and translates innovations into advantage • Experience redesigning and scaling demand generation and BDR functions • Experience with digital advertising, SEO, predictive analytics, and machine learning • Experience mentoring and scaling high-performing teams • U.S Work Authorization required

🏖️ Benefits

• We are a 100% remote company • Comprehensive medical (all PPO plans) • Dental and vision insurance options • A medical plan option that is 100% employer-covered for employees • HSA, FSA, and Dependent FSA accounts • Complimentary memberships to One Medical and Talkspace for mental health therapy • Annual travel benefits for specialized reproductive and gender-affirming care • Flexible PTO with a recommended minimum • 12 paid company holidays • Company-wide "Winter Break" between Christmas and New Year's • 401(k) plan with a company match • A stipend for your WFH office setup