B2C Marketing Manager

🕒 April 9

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Mercuryo

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2018

💳 Fintech

🌐 Web 3

💰 Series A on 2021-06

Fintech • Web 3 • Payments

Mercuryo is a global fintech company creating a new generation of financial services for leading web3 and fintech applications. The company offers a holistic platform that integrates with both web3 and fiat worlds through a single API to provide a wide range of financial services. Mercuryo facilitates fiat-to-crypto exchanges, on- and off-ramps, and provides built-in anti-fraud infrastructure and screening. By partnering with notable entities like MetaMask and PancakeSwap, Mercuryo enhances access to decentralized finance (DeFi) services, streamlines onboarding, and strengthens payment solutions. Backed by a team of over 200 professionals, Mercuryo is at the forefront of payments innovation, aiming to bridge conventional and web3 finance.

📋 Description

• Design and execute the end-to-end B2C marketing strategy, aligned with business objectives and product roadmaps, across a portfolio that bridges crypto and AI-driven financial services. • Execute GTM plans for new features and product lines that drive adoption and engagement, including categories that may be entirely new to the market. • Build user segments based on data insights and create tactics for acquisition, activation, retention, and reactivation, leveraging AI tools to improve personalization and targeting at scale. • Develop and maintain a marketing calendar covering product launches, seasonal moments, and always-on lifecycle flows. • Lead email and lifecycle marketing from execution and automation setup to creative, deliverability, and continuous iteration. • Collaborate with stakeholders across Product, Sales, and Partnerships to shape campaigns that meet business requirements and maximize impact. • Analyze performance across channels, present findings, and recommend next steps grounded in data, comfortable using AI-powered analytics and attribution tools. • Track competitor positioning and market trends, especially of AI and crypto payments, to refine our messaging and identify new opportunities.

🎯 Requirements

• 5+ years in B2C marketing within crypto, fintech, or AI-native companies. • GTM experience expanding consumer products into new regions or languages. • Demonstrated success building and scaling lifecycle programs, especially email and in-product messaging. • Proven experience running GTM strategies and coordinating across different stakeholders. • Strong analytical skills and comfort working with product and data teams to uncover insights. • Fluency in using AI tools (LLMs, automation platforms, AI-powered analytics) as part of your daily workflow, not just awareness, but hands-on usage. • A self-starter attitude with a hands-on execution mentality and genuine curiosity about what happens when AI meets payments.

🏖️ Benefits

• 22 days annual leave with an additional 6 company days, plus bank holidays. • Comprehensive health insurance plans. • Extensive benefits program. • Flexible work schedule and remote work options. • Modern offices and co-working spaces across 6 countries. • Working equipment. • Professional development and training opportunities. • Opportunity to shape the initiatives you're working on. • Diverse and friendly team. • We are open-minded to new ideas.