Manager, Paid Search

🔥 10 minutes ago

⛰️ Colorado, Illinois, +2 more states – Remote

⛰️ Colorado – Remote 🌽 Illinois – Remote 🍂 Massachusetts – Remote 🏰 Missouri – Remote

💵 $78k - $114k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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MERGE

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Marketing • Technology • Healthcare

MERGE is a company that merges storytelling and technology to promote health, wealth, and happiness across the globe. By combining creative strategies, technology innovation, and performance marketing, MERGE creates emotional connections and leverages technology to drive sustainable growth. The company works with clients in various sectors, including healthcare, financial technology, and consumer services. Known for their long-lasting partnerships, MERGE utilizes a diverse talent pool to deliver creative, technological, and data-driven solutions to achieve tangible results for their clients.

📋 Description

• Support MERGE's practice in creating, optimizing, and executing best-in-class client paid search campaigns. • Provide the strategic direction for keyword research, campaign building, and testing roadmaps. • Act as a Paid Search subject matter expert, fostering accounts growth while ensuring that output meets agency standards. • Build and launch comprehensive campaigns across search, Performance Max, Demand Gen and more. • Lead the Quality Assurance (QA) process for all trafficked plans and launch components. • Act as the primary Paid Search liaison for the broader media strategy teams. • Lead the client discovery process to establish PPC objectives and develop the strategy for tactic, budget, goals, etc. • Develop and recommend keyword lists, targeting strategies, and testing plans. • Apply a working knowledge of the current AI landscape to keep client accounts modernized and efficient. • Work closely with media partners to implement best practices across various campaigns. • Accurately forecast and pace monthly budgets to ensure optimal use of funds aligning with goals. • Monitor daily and analyze program KPIs to drive continuous improvement. • Develop a comprehensive, long-term optimization roadmap for the account. • Provide in-depth reporting on program performance and lead client status calls.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, and/or equivalent work experience. • 3 to 5 years of professional paid search campaign management experience. • Healthcare, Health Insurance or pharma lead generation experience is a strong plus. • Deep knowledge of all Google and Microsoft advertising products (Search, PMax, AI Max, Demand Gen, Video, etc.). • Data-driven decision-maker who relies on evidence and performance metrics to guide strategy. • A desire to keep learning and being informed on everything search, digital & AI • Excellent written, verbal, and presentation skills. You must be able to explain complex search data to clients clearly. • A problem-solving orientation with the ability to think critically about business goals.

🏖️ Benefits

• Medical • Dental • Vision • Life Insurance • 401K • Lifestyle Spending Account • Employer Paid Life & Disability Insurance • Flexible Time off & Holidays