Head of Retention

🕒 August 5

🇩🇪 Germany – Remote

⏰ Full Time

🔴 Lead

👻 Ghost score 52%

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Metaflow

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🍽️ Food & Beverage

🧘 Wellness

🛍️ eCommerce

Food & Beverage • Wellness • eCommerce

Metaflow is a consumer brand (operated by omos media GmbH) that sells vegan, cruelty‑free metabolism/meal‑replacement shakes and an associated weight‑loss concept aimed at making losing weight simple and sustainable. The company emphasizes an app and direct-to-consumer online sales (shop, Alexa store, climate‑neutral shipping), marketing to millions of customers with product bundles, educational support and a clear program. MetaFlow positions itself at the intersection of nutrition, wellness and e‑commerce, with a Berlin‑based team and employer identity tied to omos media GmbH.

📋 Description

• Own growth from existing customers • Focus on repeat purchase rate, Customer Lifetime Value, and contribution margin per cohort • Further develop the retention strategy and translate it into quarterly goals and team priorities • Analyze cohorts, repeat-purchase behavior, and churn to identify growth levers • Build a structured testing roadmap • Execute, evaluate, and scale weekly experiments across email, SMS, app, offers, and pricing • Evaluate new offers and business models for existing customers, including subscription and membership models • Provide functional and disciplinary leadership to the Retention Squad of approximately seven people • Prioritize and support team development • Collaborate with CRM, copywriting, design, video, app product, performance marketing, operations, and customer service • Report directly to the Chief Revenue Officer (CRO) • Make progress visible through clear metrics • Contribute to building new products and helping more people lead healthier lifestyles

🎯 Requirements

• Several years of relevant professional experience, for example in growth, retention, CRM, e-commerce, app or subscription businesses, or strategy and management consulting followed by hands-on operational experience • Ownership of a revenue, growth, or customer retention metric, with demonstrable results • Understanding of the relationships between repeat purchase rate, Customer Lifetime Value, and contribution margin • Experience working with data and tools such as Excel, Shopify, GA4, Klaviyo, or SQL • Experience with structured testing, hypothesis development, result analysis, and translating findings into concrete decisions • Initial leadership experience or experience managing a cross-functional project team • Strategic thinking combined with a strong execution mindset • Clear prioritization and pragmatic decision-making skills • Clear communication skills and enthusiasm for cross-functional collaboration • Based in Germany • Very strong German skills at C1/C2 level • Good English skills • Experience with subscription, membership, or app-based models, previous founding experience, or experience as a Founder’s Associate is a plus • An interest in health, nutrition, or supplements is a plus

🏖️ Benefits

• Fully remote work and flexibility: Work from anywhere in Germany with maximum trust • 30 days of vacation plus 2 additional charity days • Corporate benefits • Fitness allowance • Mental health platform (Nilo Health) • Mobility allowance • Pet sponsorship • Team events • Product packages • Always a listening ear for you

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